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Nielsen
Founded by : Arthur Nielsen, 1 January 1923
New York County, United States
More than 250 employees
About the Company
Nielsen Holdings plc is a global measurement and data analytics company that provides market research, insights, and data to various industries such as media, advertising, consumer goods, and retail. The company was founded in 1923 and operates in over 100 countries, employing over 44,000 people. Nielsen Holdings plc is well-known for its Nielsen TV ratings, which measure television viewership in the United States, and is also involved in measuring radio, digital, and mobile audiences. In addition to media measurement, Nielsen Holdings plc also offers services in marketing effectiveness, consumer behavior, and product innovation. As of 2021, the company has a market capitalization of approximately $9 billion.
Industry Type
According to the GICS (Global Industry Classification Standard) version of March 2023, Nielsen’s industry classification falls within the following categories:
- Sector: Industrials
- Industry group: Commercial & Professional Services
- Industry: Professional Services
- Sub-Industry: Human Resource & Employment Services
Videos and Photos
Company Address
675 6th Ave, New York, NY 10011, United States
Source : Google maps