Associate, Digital Investment
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Havas Media Network North America, the Media Experience agency, is looking for an Associate to join the Digital Investment Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.
The Digital Investment Associate is a key member of the Digital Investment team of experts responsible for delivering smart, innovative, and performance-driven Digital campaigns for its clients. They will take the lead in identifying and selecting media partners that achieve identified strategic and tactical objectives as laid out by the Connections Planning and Comms Planning teams. The team is expected to stay at the cutting edge of Digital innovation within the industry and educate the larger brand/client teams on relevant opportunities and challenges.
A DAY IN THE LIFE MIGHT LOOK LIKE:
- Plan Creation & Execution
- Reports to the Digital Investment Buyer and will support the larger Digital Investment team
- Learn how to utilize internal and syndicated sources to gather data and support Buyers in recommendation of prospective partners
- Assist Buyer in the creation of index table to benchmark rates for new publishing partners
- Assist Buyer with the preparation and submission of RFPs (Request For Proposal) to prospective site partners
- Collate site partner responses for team review and participate in assessment of responses with team
- Assist with providing supporting content for recommended partners and programs to the Media Planning team for plan recommendations to client
- Contribute to client status reports on behalf of the Digital Investment team
- Prepare and issue insertion orders through Prisma system after Media Planning team provides client authorization; Update as necessary
- Assists in creation of plan detail and spec sheet to creative team and/or brand for trafficking
- Partner with ad ops team to ensure go live readiness
- Presume the role of being the primary owners of the vendor relationships and are responsible for all negotiation and value creation with these vendors and for ensuring each plan is executed with excellence
- Supply aggregated quantitative and qualitative information for group-level reporting for rate and program negotiations
- Collaborate seamlessly with other functional teams and specialties
- Reporting/Tracking
- Assist in documenting all rate and added value detail by vendor for use in future negotiation
- Assist in compiling campaign performance data into reports to help the team optimize plans to best performing partners and placements
- Assist in providing Media Planning team regular reporting documents to provide back to client
- Partner with Connection Planning team to ensure up to date investment tracking for monthly reporting
- Vendor Partnerships & Industry
- Meet with vendor sales representatives to obtain information about their products
- Coordinate vendor connections including: sit-down meetings, phone calls, and webinars
- Sets up creative kick off calls with any media partner if necessary for creative and/or brand teams
- Keep abreast of industry trends through advertising and media trade communication
WHAT YOU’LL NEED/SKILLS:
- Strong interest in digital advertising
- Ability to communicate concisely and clearly both orally and in writing
- Keen eye for details
- Strong experience with Microsoft Office
WHO YOU ARE:
- A self-starter/demonstration initiative
- Enthusiastic
- Willing to learn
- Organized and ability to multitask
- Thrive in a team environment with strong collaboration skills
ABOUT HAVAS MEDIA NETWORK NORTH AMERICA:
Havas Media Network North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media – the media channels, moments, and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.
Salary Range: $50,000 - $55,000
