Communications Director, Creator Engagements
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Description
Work Arrangement
This role is based remotely but if you live within a 50-mile radius of (Atlanta, Austin, Detroit, Warren, Milford or Mountain View), you are expected to report to that location three times a week, at minimum.
The Role
As the Communications Director of Creator Engagements, you will play a pivotal role in shaping and executing General Motors' creator and brand ambassador communications strategy. You will identify and build relationships with key influencers to amplify our brand narrative through a wide range of comms activations - from events to earned media opportunities. We're looking for someone who possesses a deep passion and expertise for the creator ecosystem, has their finger on the pulse of what is new and next, and can plan and develop innovative collaborations that resonate with target audiences and support our strategic objectives. You're comfortable managing media activations from beginning to end and most of all, possess a keen eye for identifying the right ambassador for the right opportunity.
What You'll Do
Additional Description
Your Skills & Abilities (Required Qualifications)
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
Benefits:
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
#LI-SS1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Work Arrangement
This role is based remotely but if you live within a 50-mile radius of (Atlanta, Austin, Detroit, Warren, Milford or Mountain View), you are expected to report to that location three times a week, at minimum.
The Role
As the Communications Director of Creator Engagements, you will play a pivotal role in shaping and executing General Motors' creator and brand ambassador communications strategy. You will identify and build relationships with key influencers to amplify our brand narrative through a wide range of comms activations - from events to earned media opportunities. We're looking for someone who possesses a deep passion and expertise for the creator ecosystem, has their finger on the pulse of what is new and next, and can plan and develop innovative collaborations that resonate with target audiences and support our strategic objectives. You're comfortable managing media activations from beginning to end and most of all, possess a keen eye for identifying the right ambassador for the right opportunity.
What You'll Do
- Strategic Planning and Execution: Develop and implement a comprehensive creator and brand communications strategy aligned with GM's brand goals and objectives. Collaborate with internal teams (Comms, Marketing, Product, etc.) to plan multifaceted collaborations that address top company priorities.
- Develop relationships: Build and maintain strong relationships with creators and up-and-coming brands, and identify emerging talent across platforms. Create data-backed rubrics to inform selection of creators for specific media activations and outcomes.
- Content management: Work closely with creators and brands to develop engaging content and creative concepts. Oversee the execution of comms collaborations from beginning to end, ensuring content is aligned with company expectations and deliverables.
- Performance measurement: Track and analyze the performance of creator activations, measuring key metrics such as reach, engagement, and ROI. Provide regular reports to optimize future strategies and initiatives.
- Industry expertise: Stay informed about industry trends, emerging platforms, and creator engagement best practices, and use insights to pivot or evolve ongoing strategy as needed.
Additional Description
Your Skills & Abilities (Required Qualifications)
- Bachelor's degree in communications or a related field.
- 7+ years of experience in creator engagements, brand ambassadorships, or working in creator economy.
- Expert knowledge of creator community across all platforms (Instagram, Facebook, TikTok, Twitter, YouTube, Snapchat, Pinterest, etc.)
- Outstanding ability to build and maintain relationships with creators and internal stakeholders.
- Proven track record in implementing social media, digital & integrated content collaborations
- Strong understanding of social media platforms, content best practices, and digital trends.
- Excellent negotiation, communication, and relationship-building skills.
- Analytical mindset with experience in campaign performance tracking and reporting.
- Creative thinker with the ability to develop innovative strategies and solutions.
- Experience in content creation and management.
- Comfortable working in a fast-paced corporate environment.
- Passion for the automotive industry and an understanding of GM's brand.
- A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review.
Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.
- The salary range for this role is $156,200 - $239,300. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits:
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
#LI-SS1
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at . In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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