Sr. Manager, Performance Marketing

Lead our Performance Marketing team helping scale existing programs and test and learn into new opportunities.

Responsibilities

Strategy Development

• Develop and implement comprehensive performance marketing strategies including identifying and evaluating new acquisition opportunities while supporting the team in developing campaign optimization strategies
• Collaborate with senior leadership to algin on marketing strategies that support company goals and strategies

Budget Management

• Oversee the performance marketing budget, ensuring optimal allocation of resources.
• Track spending and ROI, making adjustments as necessary to maximize return on investment.
• Responsible for tracking performance KPIs on daily/weekly basis and iterate quickly to optimize, proactively detect, and course correct immediately

Team Leadership

• Lead and mentor small team of marketers fostering a high-performance culture and collaboration
• Create a data-driven culture and learning environment that encourages continuous improvement in content quality and speed of execution

Program Ownership

• Manage multiple projects simultaneously, ensuring timely delivery and optimal performance
• Prioritize tasks effectively to maximize impact and meet business objectives
• Maintain a flexible approach to respond to shifting priorities and emerging opportunities
• Manage reporting on performance for senior leadership

Collaboration & Partnership

• Mange relationships with third parties/vendors
• Collaborate closely with cross-functional teams including Data Analytics, Design/Creative, Engineering, and Product Marketing to ensure seamless execution of marketing initiatives

Qualifications

• Bachelor's degree in marketing, business, or a related field
• 8-10+ years of experience in growth marketing in e-commerce (preferably B2B) with a track record of results in driving growth
• 2+ years as a people manager
• Hands-on knowledge of best practices in B2B marketing is a plus!