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Public Relations Account Executive

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Public Relations Account Executive - Consumer Experience

Our Client a dynamic and rapidly growing large public relations firm that specializes in providing innovative and strategic communication solutions for a diverse range of consumer-focused clients. Our team is passionate about creating impactful and engaging campaigns that drive brand awareness and consumer engagement. We are seeking a talented Public Relations Account Executive with a strong background in consumer-focused PR to join our team and contribute to our continued success.

As an AE with consumer experience, you will play a crucial role in developing and executing comprehensive PR strategies for our clients consumer-focused clients. You will be responsible for building and maintaining strong relationships with clients, media professionals, and other key stakeholders, while ensuring the successful delivery of PR campaigns that align with the clients' objectives and target audiences.

Develop and implement strategic PR plans and campaigns for consumer-focused clients, ensuring alignment with their overall brand objectives and values.

  1. Cultivate and maintain strong relationships with key media contacts, influencers, and industry professionals to secure maximum media coverage and exposure for clients.
  2. Create compelling and engaging press releases, media pitches, and other PR materials to effectively communicate client stories and key messages to target audiences.
  3. Proactively identify and pursue opportunities for media placements, partnerships, and collaborations that enhance client visibility and brand reputation.
  4. Monitor and analyze media coverage and PR metrics to provide clients with comprehensive reports and insights on campaign performance and effectiveness.
  5. Collaborate with internal teams, including creative, digital, and social media, to ensure integrated and cohesive PR strategies that amplify client messaging across various channels.
  6. Serve as the primary point of contact for clients, providing regular updates, addressing concerns, and offering strategic guidance to achieve their PR and business goals.
  7. Stay up-to-date with industry trends, consumer behavior, and market dynamics to provide valuable insights and recommendations for client campaigns and communication strategies.
  1. At least 3-5 years of experience in a PR agency or in-house PR role, with a strong focus on consumer-centric campaigns and client management.
  2. Demonstrated track record of successfully executing PR strategies, securing media placements, and managing client relationships within the consumer industry.
  3. Excellent written and verbal communication skills, with the ability to craft compelling narratives and messages for diverse audiences.
  4. Proven ability to work effectively in a fast-paced and deadline-driven environment, managing multiple projects simultaneously while maintaining a high level of attention to detail.