Marketing Director
Salary undisclosed
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We are seeking a dynamic and strategic Marketing Director to lead our marketing efforts across multiple channels. Reporting directly to the co-founders, the Marketing Director will be instrumental in shaping and executing our brand's marketing strategies. This role will oversee key teams including Content, Social Media, Influencer & Community Marketing, and Marketing Project Management, while collaborating closely with Creative, Digital, and Retail teams.
Key Responsibilities:
- Develop strategic brand and seasonal marketing strategies in collaboration with co-founders, ensuring a holistic 360 approach from planning through execution.
- Manage marketing strategy and storytelling across all platforms in partnership with the Digital team to drive brand awareness, customer acquisition, and retention.
- Proven track record of successful campaign execution from ideation to launch.
- Collaborate with the Retail team to execute retail store events and product launches, developing programs that promote core products effectively.
- Create and oversee the marketing budget, managing expenses for events, influencer engagements, etc., and ensuring adherence to financial constraints.
- Lead social media marketing efforts, staying abreast of new and emerging platforms and trends, and oversee paid social media initiatives.
- Direct the Influencer & PR strategies to enhance brand awareness, engagement, and conversion through effective strategies.
- Support social content and channel management strategies to ensure consistent and compelling brand presence.
- Cultivate strategic sponsorships and partnerships to support brand events.
- Foster the professional and personal development of the Marketing and Brand team through goal setting, coaching, and career development initiatives.
- Drive innovation and evolution of the brand through continuous ideation and market insights.
- Monitor competitive brands and consumer behavior shifts to identify opportunities for innovation.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3-5 years in a leadership or managerial role.
- Proven track record of developing and executing successful marketing strategies that drive brand awareness, customer acquisition, and revenue growth.
- Strong leadership and management skills with a demonstrated ability to inspire and motivate teams.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Strategic thinker with strong analytical and problem-solving abilities, leveraging data to optimize performance.
- Creative mindset with a passion for innovation and continuous improvement.
- Proficiency in marketing technology platforms, analytics tools, and digital marketing channels.
- Detail-oriented with a focus on business goals and deadlines in a fast-paced environment.
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