PR and VIP Assistant

“I want to create a kind of market where various creators from various fields gather together and encounter each other in an ongoing atmosphere of beautiful chaos: the mixing up and coming together of different kindred souls who all share strong personal vision.” – Rei Kawakubo

Dover Street Market New York opened in 2013 – it was the Store’s third location worldwide and first in the US. Like its predecessors Dover Street Market London and Dover Street Market Ginza, it was conceived and designed by Rei Kawakubo, and subscribes to the philosophy of ‘beautiful chaos’ - the accidental synergy that results from independent minds, each with something original to say, colliding together in one space. In 2018, Dover Street Market Los Angeles opened cementing its place on the West Coast.

There are no set criteria for DSM. Both locations house all Comme des Garçons brands, and also boast a selection of designers that range from the established to the emerging, in addition to traditional products outside the realm of fashion. Designers have been given complete freedom to determine their individual brand spaces – the result being those collections as diverse as Azzedine Alaïa, Supreme, Sacai and Nike live alongside one another in an unexpected harmony.

A sense of discovery lies at the heart of DSM. Rounding out the DSM experience is the addition of Rose Bakery on the ground floor. Rose and Jean Charles Carrarini’s café is renowned for its signature fresh and natural food and is now a mainstay of DSMs around the world.

ABOUT THE ROLE

The press department oversees all communications pertaining to Comme des Garçons USA and Dover Street Market USA (New York, Los Angeles). Integration and exposure within both companies is extremely high. The department works hand-in-hand with the store management and VIP teams within our retail spaces to create a seamless experience for our clients, VIPs, and friends of the house.

This is an excellent role for someone who values critical/independent thinking and embraces the company’s unique approach to brand marketing and retail.

WHAT YOU’LL DO

• Manage press samples, loans, and shipments. Coordinate editorial shoots with media partners and maintain strong relationships.
• Prepare and submit written communications for approval, such as press releases, media pitches, and event recaps.
• Oversee and manage CDGNY and CDG Brazil social media accounts, ensuring brand consistency and engagement.
• Organize and track various projects, including Instagram proposals, event logistics, and administrative tasks.
• Build and maintain strong relationships with VIP clients and press teams to foster brand loyalty and increase visibility.
• Collaborate effectively with international teams to ensure global brand consistency and understanding of market dynamics.
• Assist with the planning, execution, and reporting of various events, including fashion shows, product launches, and VIP receptions.
• Demonstrate a deep understanding of the CDG brand, its values, and its target audience.

WHO YOU ARE

• A highly motivated and responsible individual with strong interpersonal skills.
• Energetic, collaborative, and detail-oriented with a passion for fashion and luxury brands.
• Excellent communicator, both written and verbal, with the ability to effectively convey brand messages.
• Organized and efficient with a proven ability to manage multiple tasks and meet deadlines.
• Proficient in social media platforms and content creation.
• Experienced in event planning or coordination, with a strong ability to execute events seamlessly.
• A team player who thrives in a fast-paced environment and is adaptable to change.
• A continuous learner who is eager to stay updated on industry trends and best practices.