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Senior Media Lead
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JOB DESCRIPTION
About the company
Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.
Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.
Bring your flavor
Building the future of food and well-being starts with you. Join our team and bring your best self to the table. #LI-AL1
Albertsons Media Collective is Albertsons' expansion into the Retail Media Sector. It offers all brands the opportunity to drive relevance through advertising programs that leverage the unique relationship we have with our customers through our first-party data targeting and measurement capabilities.
What you will be doing
As the Sr. Media Lead, you will lead the charge in building innovative media solutions for CPGs and agencies to leverage Albertsons Companies' shopper behaviors. As the central media point of contact for your books of business, you will drive strategic direction, ensuring seamless communication and alignment with media best practices. Your role encompasses leading media teams, developing processes at scale as well as fostering cross-functional collaboration to propel business growth. In this role you will drive actionable results and help brands and agencies achieve their goals by integrating media insights at all stages of the campaign lifecycle.
The position will be based in Pleasanton, CA, or one of our main regional offices (Seattle, WA, Portland, OR, Boise, ID, Denver CO, Dallas TX, Chicago, IL, Fullerton, CA, Phoenix, AZ).
Main responsibilities
The salary range is $102,700 to $143,800 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates. Benefits may include medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation pay/Flexible Time Off, paid holidays (8-9 days annually) bereavement pay and retirement benefits (such as 401(k) eligibility). Associates in this position are also eligible for a quarterly bonus.
A copy of the full job description can be made available to you.
What we are searching for
We believe the successful candidate has these qualifications and experience:
What is it like at Albertsons?
Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.
Albertsons is an Equal Opportunity Employer
This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-(option #4).
About the company
Albertsons Companies is at the forefront of the revolution in retail. With a fixation on raising the bar with innovation and building belonging through our culture, our team is rallying our company around a unique purpose: to create joy around each table and inspire a healthier tomorrow for every community.
Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.
Placing a premium on adaptability, safety and family well-being, our work model, Presence with a Purpose, offers a hybrid work environment between remote work and office time. A one-size-fits-all approach does not apply to everyone, and teams are empowered to make decisions best for them.
Bring your flavor
Building the future of food and well-being starts with you. Join our team and bring your best self to the table. #LI-AL1
Albertsons Media Collective is Albertsons' expansion into the Retail Media Sector. It offers all brands the opportunity to drive relevance through advertising programs that leverage the unique relationship we have with our customers through our first-party data targeting and measurement capabilities.
What you will be doing
As the Sr. Media Lead, you will lead the charge in building innovative media solutions for CPGs and agencies to leverage Albertsons Companies' shopper behaviors. As the central media point of contact for your books of business, you will drive strategic direction, ensuring seamless communication and alignment with media best practices. Your role encompasses leading media teams, developing processes at scale as well as fostering cross-functional collaboration to propel business growth. In this role you will drive actionable results and help brands and agencies achieve their goals by integrating media insights at all stages of the campaign lifecycle.
The position will be based in Pleasanton, CA, or one of our main regional offices (Seattle, WA, Portland, OR, Boise, ID, Denver CO, Dallas TX, Chicago, IL, Fullerton, CA, Phoenix, AZ).
Main responsibilities
- Develop and implement revenue generation and growth strategies for Albertsons Media Collective from clients within your assigned segment /tier and help.
- Lead the development of annual Communications Plans, Key Narratives and Metrics inclusive of client or tier specific learning agendas
- Ensure cohesive narrative/actionable media insights and next steps within Quarterly Business Reviews
- Manage media planning & activation team members on the relevant books of business and client tier, ensuring consistent CPG support & streamlined media process
- Review, pressure test, and interpret priority campaign briefs with corresponding media team direction
- Develop media strategy & performance best practices + training materials to educate cross teams
- Support Sales and Account Management teams in closing business by providing media expertise
- Contribute to Collective's new product roadmaps, playbooks and marketing materials with media expertise
- Responsible for in market media performance, including oversight of in house, agency and/or offshore media activation capabilities across digital channels: Owned, Search, Social, Programmatic and In-store channels
- Collaborates with partners, publishers, and ad tech partners to achieve goals and drive gains on KPIs for marketing efficiency and capabilities growth
- Champions and co owns the learning agenda and evolving set of playbooks that document best practices from day-to-day operations, pilots and ensuring cross-team education and adoption.
- Inspire and lead your team by setting clear direction and accountability for activity that drives revenue as well as drive strong customer value and satisfaction.
- Develops and mentor staff through on boarding, open communication, training and development opportunities and performance management processes; builds and maintains employee morale and engagement
The salary range is $102,700 to $143,800 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates. Benefits may include medical, dental, vision, disability and life insurance, sick pay, PTO/Vacation pay/Flexible Time Off, paid holidays (8-9 days annually) bereavement pay and retirement benefits (such as 401(k) eligibility). Associates in this position are also eligible for a quarterly bonus.
A copy of the full job description can be made available to you.
What we are searching for
- Leadership and team management
- Requires an individual that works well in a team-based, fast-paced, detail-oriented environment. The individual is expected to be resourceful and demonstrate the initiative to participate in advanced projects
- Strong troubleshooting skill and oversight of the implementation and integration of new emerging tools and/or technologies that will enable Albertsons Media Collective to work effectively and efficiently as an organization
- Media knowledge: detailed understanding of assessing target audiences, media planning and buying techniques, and evaluation of media performance
We believe the successful candidate has these qualifications and experience:
- A Bachelor's degree in Business or Marketing or equivalent experience. MBA a plus.
- People Management
- Minimum of 5 years' experience within Retail Media Network or ecom/retail, preferably grocery, e-commerce or CPG categories. Retail Media Network is preferred.
- 10+ years of experience in digital media planning and execution in ad technology including Ad Serving, Media Platforms (DV360, TradeDesk, Social Platforms, CTV), LiveRamp and/or relevant digital media tools.
- Must be comfortable managing both in-house and offshore/remote or agency partner teams
What is it like at Albertsons?
Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.
Albertsons is an Equal Opportunity Employer
This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law. Consistent with applicable state and local law, the Company will consider for employment qualified applicants with arrest and conviction records.
We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 1-(option #4).
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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