Director Strategic Communications
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Who we are:Farm Credit Bank of Texas is a $37.5 billion wholesale bank that has been financing agriculture and rural America for over 100 years. Headquartered in Austin, Texas, we provide funding and services to rural lending associations in five states, and we are active in the nation's capital markets.While you may not be familiar with our name, Farm Credit Bank of Texas plays a critical role in supporting the businesses that make it possible for America to maintain access to an affordable and safe food supply, an industry which is one of the most innovative and evolving of our time. And while you help us deliver on our mission, we deliver on our commitment to you as a valued employee by providing competitive compensation, generous health and wellness benefits packages and an attractive hybrid workplace located along the bluffs of the Colorado River just minutes west of downtown Austin.We seek out top talent in their fields, whether it be technolo gy, finance, accounting, credit, human resources, or other administrative functions, and welcome you to join us in our mission to feed the world.
Position Description:We are searching for a Director of Strategic Communications who will be responsible for managing the Farm Credit Bank of Texas' internal communication and B2B marketing initiatives. This is a player/coach position leading a small communications team, while playing an active, hands-on role in developing and implementing a comprehensive communications strategy for a wholesale bank and technology service provider.The ideal candidate is an experienced team leader who is detail-oriented and proactive, is a strong writer and who has a proven track record of success managing communications initiatives in the lending industry. Prefer experience in lending (mortgage, auto, finance, or others) and/or loan servicing industries.Core deliverables include, but are not limited to, facilitating the bank's annual and quarterly financial reports, drafting and distributing financial press releases, facilitating initiatives and deliverables that drive company culture and messaging, promoting consistency and accuracy in commercial customer communications, managing board of directors' publications, developing a B2B marketing plan and maintaining the bank's websites, digital assets and brand strategy.Day-to Day-Duties and Responsibilities:- Strategy and Planning:- Develop comprehensive internal and external communication strategies aligned with bank objectives.- Determine a roadmap for marketing and communications' initiatives, monitoring success and proactively seeking opportunities to improve.- Set current and long-term goals for the communications team.
A/EOE/M/F/D/V
Who we are:Farm Credit Bank of Texas is a $37.5 billion wholesale bank that has been financing agriculture and rural America for over 100 years. Headquartered in Austin, Texas, we provide funding and services to rural lending associations in five states, and we are active in the nation's capital markets.While you may not be familiar with our name, Farm Credit Bank of Texas plays a critical role in supporting the businesses that make it possible for America to maintain access to an affordable and safe food supply, an industry which is one of the most innovative and evolving of our time. And while you help us deliver on our mission, we deliver on our commitment to you as a valued employee by providing competitive compensation, generous health and wellness benefits packages and an attractive hybrid workplace located along the bluffs of the Colorado River just minutes west of downtown Austin.We seek out top talent in their fields, whether it be technolo gy, finance, accounting, credit, human resources, or other administrative functions, and welcome you to join us in our mission to feed the world.
Position Description:We are searching for a Director of Strategic Communications who will be responsible for managing the Farm Credit Bank of Texas' internal communication and B2B marketing initiatives. This is a player/coach position leading a small communications team, while playing an active, hands-on role in developing and implementing a comprehensive communications strategy for a wholesale bank and technology service provider.The ideal candidate is an experienced team leader who is detail-oriented and proactive, is a strong writer and who has a proven track record of success managing communications initiatives in the lending industry. Prefer experience in lending (mortgage, auto, finance, or others) and/or loan servicing industries.Core deliverables include, but are not limited to, facilitating the bank's annual and quarterly financial reports, drafting and distributing financial press releases, facilitating initiatives and deliverables that drive company culture and messaging, promoting consistency and accuracy in commercial customer communications, managing board of directors' publications, developing a B2B marketing plan and maintaining the bank's websites, digital assets and brand strategy.Day-to Day-Duties and Responsibilities:- Strategy and Planning:- Develop comprehensive internal and external communication strategies aligned with bank objectives.- Determine a roadmap for marketing and communications' initiatives, monitoring success and proactively seeking opportunities to improve.- Set current and long-term goals for the communications team.
- Leadership:- Lead and manage the strategic communications team, providing guidance on bank priorities and ensuring the effective delivery of communications .- Cultivate internal relationships to position the communications team as a trusted advisor.- Represent the bank to customer and public audiences, periodically reporting to executive management and/or board of directors.
- Marketing Partner:- Enhance the bank's brand and reputation through strategic communication efforts and evaluate and refine brand guidelines for continual improvement.- Plan and execute B2B marketing campaigns/activities to drive confidence as a trusted partner in the financial industry.- Coordinate with internal partners to drive consistent and effective messaging to ensure employees and customers are informed and engaged on bank initiatives.- Support executive leadership with speechwriting, presentations, and other communication needs, ensuring alignment with overall business strategy.
- Content and Writing: - Collaborate with subject matter experts and draft compelling written content reflecti ng a strong grasp of the bank's finance and credit functions.- Ensure consistency in tone, style, and messaging across written communications and marketing efforts, aligned to the bank's mission and brand.
A/EOE/M/F/D/V
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