Social Media Manager- Hospitality

Job Description

Summary

Aspen One’s Social Media Managers help to oversee our brands’ first and most frequent point of contact with the world. This role will be responsible for managing Aspen One's hospitality brands—namely Limelight, with potential support for The Little Nell. This role will expertly crafting messages about our hotels' core offerings, brand values and differentiators across multiple channels and mediums (including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube). This role will be responsible for executing social media, engagement, and influencer strategies, from brainstorms to postmortems, in alignment with overarching brand, marketing and digital strategies and goals.

This role will be based in-person in our Aspen, CO or Denver, CO offices.

The budgeted salary range for this position is $65,425 - $85,053. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Job Posting Deadline

Applications for this position will be accepted until September 15, 2024.

Essential Job Functions

• Define purpose, audience and goals for existing and new social channels to develop end-to-end social media content strategy and calendars
• Daily management of various aspects of The Little Nell and Limelight social media accounts including timely posting, moderating, engaging and providing customer service when necessary
• Work closely with content and creative teams to align on overarching content strategy, marketing goals, and brand voice messaging
• Track and analyze the performance of social initiatives using key metrics, providing insights to optimize future social strategies and tactics
• Content capture (photos and video) for social media, create graphics and templates, curate existing photo and video content as needed
• Help manage and grow a network of content creators and influencers across channels; brief them on projects; support in identifying the right partners and opportunities for the brand
• Support influencer marketing strategies and grow a network of partners and content creators across channels
• Lead live social coverage of events throughout the year, including some weekends and evenings
• Collaborate with internal departments across brands to represent their needs and initiatives, including revenue centers, PR team, sustainability team, etc.
• Collaborate with media agencies and digital marketing team as needed on paid social media strategy, tactics, implementation and optimization
• Build strong relationships with local internal and external photographers and videographers to collaborate on and collect timely content
• Build meaningful connections with our target audiences to increase social engagement, following, and brand affinity
• Continually stay ahead of the curve on best practices, platform updates and changes, algorithms, comp sets, and what’s trending, timely, and on-brand within individual channels and the industry as a whole
• Maintain and grow relationships with partners across all channels
• Other duties as assigned