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Marketing Specialist

  • Full Time, onsite
  • TransPerfect
  • Washington DC-Baltimore Area, United States of America
Salary undisclosed

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Sales Enablement JD

TransPerfect is the world’s largest provider of language and technology solutions for global business. From offices in over 120 cities on six continents, TransPerfect offers a full range of services in 200+ languages to clients worldwide.

TransPerfect operates a world-class events program with hundreds of events, each designed to deliver a memorable experience to attendees and strengthen the TransPerfect brand. We’re looking for an enthusiastic, creative, and detail-oriented Sales Enablement Specialist to lead and support our sales team within TransPerfect Life Sciences.

TransPerfect Life Sciences specializes in supporting the global development and commercialization of drugs, treatments, and devices designed to improve and save lives. Our comprehensive global content solutions include eTMF and eClinical technologies, paper TMF migration, pharmacovigilance and safety solutions, translation and language services, and call center support.

This position will report to the Life Sciences Lead. Each sales opportunity, material, and project are unique, and the ideal candidate will embrace the various opportunities and outlets for creativity to make internal and external stakeholders say, “Wow!”.

Full details on the role are below:

Responsibilities:

  • Drive revenue ROI by ensuring sales team receives support on RFP/RFIs, client presentations, e-brochures, case studies, and product collateral.
  • Anticipating and processing sales requests by either routing them appropriately or producing the requested asset.
  • Driving sales enablement initiatives such as case study testimonials sprints to increase and improve collection of available proof points as well as pitch deck and sales aid refreshes and improvements, etc.
  • Collaborate with subject matter experts to disseminate technical information into easily understandable and compelling sales materials.
  • Utilize Monday.com for project tracking, internal team collaboration, SOP management, and more.
  • Create and manage TransPerfect Life Sciences social media presence including LinkedIn, Facebook, etc. and encourage sales participation with an engagement program to improve community building and potential for social selling.
  • Support life sciences event program with various ad-hoc requests including, but not limited to, creating and requesting design assets, coordinating with digital team for promotional campaign (email, social, PPT slides, etc.), on-site support as needed, and more.
  • Develop visually compelling presentations using PowerPoint and Canva, with focus on clear storytelling and brand consistency.
  • Work closely with the executive support team and other internal teams to ensure our sales materials meet the business goals and expectations of leadership.
  • Manage a portfolio of sales enablement materials from conception to planning and delivery and ensure every piece of content reflects an impeccable eye for detail.
  • Understand the business goals behind our events and work closely with key stakeholders to ensure that their business goals are met through the support of various client-facing materials and sales enablement tools.
  • Evaluate, implement, and manage sales enablement tools and technologies, including collaborating with the BI team for KPI reporting dashboards, to streamline processes and enhance the overall sales effectiveness.
  • Creating and updating sales decks including narrative and design
  • Foster strong collaboration between marketing and sales teams to align messaging, goals, and strategies.
  • Regularly communicate updates on new content, tools, and resources to the sales team.
  • Creating prospect/customer-specific content (landing pages, etc.)
  • Monitor and analyze KPIs related to sales enablement efforts
  • Continuously identify opportunities for improvement and optimization in sales and marketing collaboration and processes.
  • Engage in transparent prioritization of tasks and initiatives to ensure and ROI-centric sales enablement program

The ideal Sales Enablement Specialist will have:

  • Creative vision – we want you to make your mark on the materials that you oversee
  • Leadership and collaboration skills – some projects will require you to run solo or as a team lead while others will require you to be on someone else’s team
  • A high level of organization, efficiency, and attention to detail
  • The ability to work calmly and effectively under pressure, with tight deadlines, and in high-stress situations
  • Commitment to timelines, processes, and structure
  • Confidence and professionalism with great social skills – ability to work effectively with people both inside and outside of the organization ranging from interns to C-level employees
  • Service orientation
  • The ability to synthesize complex technical information into accessible, engaging materials
  • The instinct to be a self-starter who proactively identifies and addresses challenges and goes the extra mile to deliver at a high level
  • The availability and willingness to travel – 10–20% travel required, sometimes with short notice

Required Education and Experience:

  • Minimum Bachelor’s degree or its equivalent in marketing or related field
  • 1–3 years of experience
  • Effective communication skills, both written and verbal
  • Intermediate design capabilities (PowerPoint, Canva, etc.)
  • Project management (Monday.com, etc.)
  • CMS (Wordpress, Drupal)
  • Brand management/development experience