Product Marketing Director
Salary undisclosed
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We're looking for a motivated and data-driven Product Marketing Director to drive Go-To-Market for our core Travel product, loved by more than 10,000 customers around the world.
In this role, your job is to be an expert on our buyers, users, our product and our value proposition. As the connective tissue between our product, marketing and sales teams, you will define our travel market narrative, product positioning, messaging and target audiences.
Ultimately, your job is to build and run a high-performing product marketing motion, focusing largely on three key areas: (1) defining a narrative around our Travel product, (2) enabling our go-to-market teams to add value, and (3) expanding into new offerings or new verticals.
Simply put, you will help us understand our customers and tell our story to them, working with PR, Demand, and/or Growth to reach them authentically and compellingly.
What You'll Do
Own our messaging and positioning for our core Travel product, and define our segment-level messaging
Own key product marketing initiatives, including development of messaging, enablement assets, competitive analysis, and large cross-functional and global product launches
Work with Brand to refine our Travel narrative/value story and create supporting assets that empower our field teams to tell our story with conviction and proactively address the competitive landscape
Lead continued efforts to define our target audiences and ideal customer profiles — what do they care about and what drives them to buy and renew
Mentor and work cross-functionally with a global team of high-performing PMMs
Build out our library of enablement assets, arming teams with tools that speed up sales cycles, drive bigger deals, and reliable retention rates
Ensure that our messaging and positioning are represented accurately across GTM activities, events, websites, pitch decks, and all enablement
Partner closely with the Product team, helping to shape the roadmap through competitive insight, product positioning, and execution of key launches that will accelerate our growth, drive user delight, and increase brand awareness with cutting-edge product launches
Be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we should position ourselves
Collaborate with your partners on the marketing team to develop campaigns that carry product messages to market (e.g., webinars, digital, live events, videos) to generate pipeline and customer adoption
What We're Looking For
8+ years in product marketing, with a strong preference for experience in corporate travel tech
Prior management experience and a track record of successfully leading teams
Strong communication, PowerPoint, and writing skills
Keen understanding of press positioning
Exceptional team player with effective problem-solving skills
Creative thinker who independently generates and executes on innovative ideas
Established ability to successfully drive projects with minimal guidance
Organizational skills to manage competing projects with tight deadlines effectively
Proven track record in crafting compelling positioning and thought leadership content
A major plus if you have a background in travel or travel tech, or B2B SaaS
#J-18808-Ljbffr
In this role, your job is to be an expert on our buyers, users, our product and our value proposition. As the connective tissue between our product, marketing and sales teams, you will define our travel market narrative, product positioning, messaging and target audiences.
Ultimately, your job is to build and run a high-performing product marketing motion, focusing largely on three key areas: (1) defining a narrative around our Travel product, (2) enabling our go-to-market teams to add value, and (3) expanding into new offerings or new verticals.
Simply put, you will help us understand our customers and tell our story to them, working with PR, Demand, and/or Growth to reach them authentically and compellingly.
What You'll Do
Own our messaging and positioning for our core Travel product, and define our segment-level messaging
Own key product marketing initiatives, including development of messaging, enablement assets, competitive analysis, and large cross-functional and global product launches
Work with Brand to refine our Travel narrative/value story and create supporting assets that empower our field teams to tell our story with conviction and proactively address the competitive landscape
Lead continued efforts to define our target audiences and ideal customer profiles — what do they care about and what drives them to buy and renew
Mentor and work cross-functionally with a global team of high-performing PMMs
Build out our library of enablement assets, arming teams with tools that speed up sales cycles, drive bigger deals, and reliable retention rates
Ensure that our messaging and positioning are represented accurately across GTM activities, events, websites, pitch decks, and all enablement
Partner closely with the Product team, helping to shape the roadmap through competitive insight, product positioning, and execution of key launches that will accelerate our growth, drive user delight, and increase brand awareness with cutting-edge product launches
Be a product expert and evangelist both internally and externally, developing a deep understanding of market needs and trends, and how we should position ourselves
Collaborate with your partners on the marketing team to develop campaigns that carry product messages to market (e.g., webinars, digital, live events, videos) to generate pipeline and customer adoption
What We're Looking For
8+ years in product marketing, with a strong preference for experience in corporate travel tech
Prior management experience and a track record of successfully leading teams
Strong communication, PowerPoint, and writing skills
Keen understanding of press positioning
Exceptional team player with effective problem-solving skills
Creative thinker who independently generates and executes on innovative ideas
Established ability to successfully drive projects with minimal guidance
Organizational skills to manage competing projects with tight deadlines effectively
Proven track record in crafting compelling positioning and thought leadership content
A major plus if you have a background in travel or travel tech, or B2B SaaS
#J-18808-Ljbffr
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