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Digital Marketing Specialist

Salary undisclosed

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Our Client, a Fintech Company, is looking for a Performance Marketing Coordinator to join their team REMOTELY!

FULLY REMOTE: PST hours

Pay: $30-35

***This Is A 12 Month Contract With Opportunity to Convert Or Extend!**

As the Performance Marketing Coordinator you will help drive new user growth through Paid Search and Shopping channels in the US market.

You will join the Acquisition Team, and manage performance of all Paid Search and Shopping campaigns across their core payments business and SaaS products. You will grow one of their largest direct response channels and inform strategy to execute (USD)XM campaigns.

Duties:

  • Partner with lead to Manage a (USD)XM budget for SEM campaigns to bring in new sellers across all of Square's products in the US market
  • Partner on strategy, execution and optimization for Paid Search and Shopping campaigns
  • Collaborate on quarterly testing roadmaps and tactical plans to ensure internal KPIs are met
  • Work with internal stakeholders on overall channel performance and align on creative, product, landing page tests and more
  • Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs
  • Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, LP testing, and improvement of bid management processes across Search and Shopping
  • Research and use SEM industry trends and competitive analysis to inform marketing strategy
  • Build excellent acquisition programs through partnership with Analytics, Data Science, and Product teams

Required Skills & Experience

  • At least 2 years of related performance marketing experience. Ideally 1+ year managing Search and Shopping campaigns with a (USD)XM budget
  • A grasp of search marketing and metric driven performance marketing
  • Google Ads Certification