Marketing & Client Engagement Manager

Job Title: Marketing & Client Engagement Manager

Location: Irving TX (Hybrid)

Terms: Full Time Employement

Company Overview

AAPRO Consulting (All About Professionals), an IT staffing firm, was established to meet the growing demand for top IT professionals across the Dallas-Fort Worth (DFW) Metroplex and nationwide. With over 15 years of IT experience and 7 years in IT staffing, our leadership team founded AAPRO with the mission to bridge the gap between highly skilled talent and organizations in need of their expertise.

From our beginnings as a local agency, AAPRO has grown into a nationally recognized firm, known for delivering tailored recruitment solutions. Our growth reflects not just the scale of our operations, but also the deep relationships we’ve cultivated with clients and candidates. Headquartered in the DFW Metroplex, we now serve clients nationwide, offering exceptional staffing solutions to diverse industries.

At AAPRO, we pride ourselves on our ability to exceed client expectations by matching them with top-tier IT talent. Our dedication to personalized service, industry knowledge, and integrity continues to drive our success. As we look ahead, we remain committed to supporting our clients and candidates with excellence, helping them achieve their goals through innovative staffing solutions.

Job Overview

Reporting directly to the Chief Marketing Officer (CMO), the Marketing & Client Engagement Leader will be responsible for designing and executing a marketing strategy tailored to the IT staffing industry. This role requires a deep understanding of digital marketing tools, technology, and the unique dynamics of the staffing industry. The Marketing Manager will play a key role in promoting AAPRO Consulting’s services, enhancing brand visibility, and building relationships with both clients and IT professionals.

Key Responsibilities

• Collaborate with the CMO to develop and implement marketing strategies that drive lead generation, brand awareness, and client engagement within the IT staffing sector.
• Execute targeted digital marketing campaigns, utilizing SEO, SEM, PPC, and paid media to attract IT professionals and client companies seeking staffing solutions.
• Manage and optimize marketing automation tools (HubSpot, Marketo) and CRM systems (Salesforce) to streamline lead nurturing, track performance, and improve conversion rates.
• Create and deliver content relevant to the IT industry, including blogs, case studies, white papers, and webinars, positioning AAPRO Consulting as a thought leader in IT staffing.
• Oversee analytics and reporting, using tools like Google Analytics, Tableau, or Power BI to measure marketing effectiveness, provide insights to the CMO, and adjust strategies based on data.
• Partner with the sales and recruitment teams to ensure marketing aligns with business goals, providing qualified leads and actionable insights to drive client acquisition and satisfaction.
• Maintain strong client engagement, collaborating with key clients to understand their technical staffing needs, providing marketing support for their projects, and fostering long-term relationships.
• Coordinate technical webinars, networking events, and other thought leadership initiatives that increase AAPRO’s visibility in the IT staffing market.
• Oversee website and digital asset management, ensuring that all platforms are optimized for technical audiences and fully integrated with lead-generation tools.
• Track emerging IT industry trends and staffing needs, working with the CMO to adapt marketing strategies accordingly.
• Manage the marketing budget under the guidance of the CMO, ensuring resource allocation aligns with business priorities and marketing ROI.
  
  

Technical Qualifications

• Bachelor’s degree in Marketing, IT, Communications, or a related field.
• Experience in marketing, ideally within IT staffing, recruitment, or a technology-driven industry but not required.
• Strong familiarity with the IT staffing industry, including knowledge of technical roles (software development, DevOps, cybersecurity, etc.) and the challenges companies face in finding tech talent.
• Proficiency in digital marketing channels, including SEO, SEM, Google Ads, LinkedIn ads, and PPC, targeting B2B clients in tech industries.
• Experience with marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce/Zoho) for campaign management, lead nurturing, and tracking.
• Excellent data analysis skills using tools like Google Analytics, Tableau, or Power BI to drive data-informed marketing decisions.
• Strong project management skills, with the ability to handle multiple campaigns and coordinate efforts across departments under the guidance of the CMO.
• Proven ability to create compelling content for a technical audience, including blogs, case studies, and white papers focused on IT staffing and technology solutions.
• Excellent communication and client management skills, with the ability to translate complex technical needs into actionable marketing strategies.
• Familiarity with emerging technology trends, including cloud computing, software development life cycle (SDLC), and IT infrastructure, is a plus (but not required).
  
  

AAPRO is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.