Sr. Lead, Marketing Research

Our Competitive Intelligence Team is seeking a Senior Lead Manager to join our team. The Competitive Intelligence Team is part of the broader Research Department at DIRECTV, which conducts market research, explores consumer insights, and tracks competitive pricing, features, and positioning. This role will manage product and packaging assessments and research on other competitive topics.

As a Senior Lead Manager, you will have responsibilities in the following:

• Developing competitive assessments of product and UX features from existing and emerging competitors.
• Understanding content and packaging landscape with a specific focus on sports and emerging content trends.
• Serving as an internal subject matter expert in specific areas of competitive intelligence and maintaining awareness of industry trends and developments.
• Supporting the team with ad hoc analysis and coverage of competitive trends pertinent to the marketing, content, and customer service organizations.
• Developing reports and presentations for senior management.
• Managing supplier relationships.

The successful candidate will use creative techniques to gather information, and synthesize it into conclusions, implications, and recommendations.

What you'll need to be successful:

• Minimum of 5 years of experience in analysis, consulting or strategy required.
• Bachelors/Undergraduate Degree preferred; MBA a plus!
• Consulting experience before or after business school highly preferred.
• Background must include analytical research and/or competitive intelligence with experience gathering data, structuring/solving problems, drawing conclusions and formulating recommendations.
• Strong problem-solving and analytic skills.
• Strong communications skills (written and verbal). Candidate should be able to articulate not just the conclusions of the data, but what it means.
• Advanced proficiency in PowerPoint is required. Strong design skills and comfort developing clear and compelling presentations.
• Commitment to high quality work product and attention to detail.
• Ability to execute multiple parallel assignments in a high-quality manner while hitting deadlines.
• Strong work ethic with a passion for information and attention to detail.
• We are looking for proactive candidates. A strong sense of ownership and passion for driving to results is essential.
• Experience in or a working knowledge of media, entertainment and/or consumer products/services is preferred.
• Proficiency in Microsoft Excel.
• May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer's proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This role requires occasional travel, approximately 5-10%.

This is a remote position that can be located anywhere in the United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $116,375 - $211,255

Low (N1): $116,375 - $174,515

Mid (N2): $122,500 - $183,700

High (N3): $134,750 - $202,070

Top (N4): $140,875 - $211,255

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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