Marketing Director

About the Company:

This role holds responsibility for driving the company’s reputation as a leader in International Private Medical Insurance across stakeholder groups, including agents, brokers, customers, media, employees, regulators and other influencers. This leader owns the defining and implementing of the communications’ priorities and projects that will enable Best Doctors to achieve its stated goals for the in Latin America, Caribbean and Canada region. Reporting to the Chief Innovation Officer, the Director, Brand Strategy and Marketing Communications will manage a team of 5 communications professionals located in Miami and Ecuador and attend to all brand management and communication needs of Best Doctors Businesses in Latin America, Caribbean and Canada. This role also oversees Best Doctors and all associated brands. This leader will work to ensure that Best Doctors’ stakeholders are aware of its brand promise, positioning, and differentiation and that it is top of mind while building up all aspects of Best Doctors’ new global brand program.

Responsibilities:

• Creates and leads the execution of a strategic, proactive and reactive communications effort that positions us an innovative technology company and thought leader in its category.
• Executes brand strategy and plan.
• Communicates and differentiates through a diverse set of programs that include external media relations – both traditional, digital and social, employee engagement and communications, client communications, executive communications, public affairs, corporate responsibility and crisis management.
• Manages the company’s external events and sponsorships, sales annual convention.
• Monitors brand trends, customer insights and competitors’ activities; drives excellence brand approach.
• Champions, educates, and builds global awareness of brand strategy across the organization.
• Facilitates internal understanding and alignment to the brand; trains design/agency teams, cultivates and leads programs to champion the brand and ensure compliance and consistency.
• Leads initiatives to sustain and uphold brand voice and visual expression.
• Conducts annual brand studies and surveys; devises tactics to address deficiencies; initiates and oversees periodic brand “refresh” projects.
• Provides brand guidance/strategic direction for acquisitions/portfolio changes.
• Works across geographies and functions to ensure messaging, positioning and narrative is globally consistent, while regionally relevant.
• Integrates efforts with marketing counterparts to fully leverage the power of earned, owned and paid channels that will ensure greater reach and impact of our messages.
• Ensures all programs have clear goals, metrics and a measurement approach that fosters continuous improvement and return on investment.
• Manages both internal and external agency and vendors relationships.
• Ensures that the branding guidelines/standards are applied across all communications so that all channels reflect one integrated look & feel and are immediately associated to the brand.
• Identify/recommend marketing initiatives and lead in the creation and design of all marketing and collateral information for product sales and delivery (including presentations, case studies, brochures, newsletters, teasers, and other e-campaigns).
• Identify points of differentiation for best positioning for the business services and insurance plans.
• Manage budget and the day-to-day operations of the marketing area to ensure profitable growth.
• This position will work closely with sales, customer service and medical management departments.

Qualifications:

• Bachelor’s degree in advertising and marketing communications or related area required. MBA preferred.
• Creative and results-oriented leader with at least 10 years of experience in roles of progressively increased responsibility, and a proven track record in managing communications efforts in a comparable corporate structure.
• International experience in managing high-profile communications campaigns, events and sponsorships, generating measurable results.
• Proven experience building, launching and sustaining brand strategy; Corporate brand management required; “house of brands” experience a plus.
• Proven ability to manage internal and external communications professionals.
• Proven familiarity with Latin America and Caribbean regions.
• Fluent English and Spanish language skills required and Portuguese language skills a plus.
• Strong business acumen with the ability to translate company strategy and financial performance into clear and concise messages that engage audiences.
• Demonstrated ability to communicate messages through stories in a compelling, visual manner.
• Passionate and knowledgeable about digital and social channels.
• Track record of building strong relationships, trust and confidence with senior leaders, as well as with prominent influencers and stakeholders, including the media.
• Exceptional written, verbal and presentation skills as well as strong interpersonal skills.
• Financial and budgeting skills.
• Effective team leadership skills using influence and inspiration to achieve desired results.Strong attention to detail and commitment to delivering a consistent and quality product
• Ability to thrivein a demanding environment requiringhigh degree of deadline-driven productivity, commitment, adaptability, communication, initiative and follow-through
• Proven knowledge of marketing communications tools such as creation of web sites, e-tools, CRM, collateral design, promotion management, etc.
• Positive attitude and desire to work in a high growth company environment
• Encourages creative risk-taking and innovation, acting as a sponsor as needed to turn ideas into actions.
• Maintains a creativeperspective; stays currentwith trends/new ideas;practical knowledge of design programs. Seeks and applies the latest communication tools and assets.