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Digital Marketing Specialist

  • Full Time, onsite
  • PrecisionERP Incorporated
  • United States, United States of America
Salary undisclosed

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CONTRACT: B2B Marketing Specialist ( as an independent 1099 consultant )

REMOTE work from US

FULL-TIME 6-month with subsequent extensions

Our client, a $3,5B revenue software technology corporation, is seeking a B2B Marketing specialist experienced with paid search platforms (Google & Bing Ads) and paid social/display platforms (LinkedIn & DV360)

RESPONSIBILITIES:

  • Manage paid campaigns across platforms
  • In coordination with the agency, analyze KPIs and optimize and improve performance
  • Monitor and report on marketing campaign performance including monthly and quarterly summaries
  • Work with in-house growth manager and copywriters to develop new tests
  • Maintain in-depth knowledge of Google, LinkedIn, and other ad platforms
  • Develop forecasts and media plans using input from partners and your marketing lead
  • Translate campaign objectives into paid media activation strategies, including defining and building target audiences
  • Oversee the execution of operational tasks including budget pacing and campaign creative trafficking

REQUIRED

• 2+ years in managing digital marketing campaigns across paid search, paid social, and display platforms with an international scope, including ad copy testing experience

• 1+ years in global B2B marketing

• Strong written, verbal and collaboration skills

• Experience using data and metrics to measure impact and determine improvements

• Demonstrated understanding of digital marketing mechanics and most common advertising platforms (Google, Bing, LinkedIn, Display)

• 2+ years experience with using modern BI tools like Tableau, Google Analytics, or Adobe Analytics