Digital Marketing Specialist
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CONTRACT: B2B Marketing Specialist ( as an independent 1099 consultant )
REMOTE work from US
FULL-TIME 6-month with subsequent extensions
Our client, a $3,5B revenue software technology corporation, is seeking a B2B Marketing specialist experienced with paid search platforms (Google & Bing Ads) and paid social/display platforms (LinkedIn & DV360)
RESPONSIBILITIES:
- Manage paid campaigns across platforms
- In coordination with the agency, analyze KPIs and optimize and improve performance
- Monitor and report on marketing campaign performance including monthly and quarterly summaries
- Work with in-house growth manager and copywriters to develop new tests
- Maintain in-depth knowledge of Google, LinkedIn, and other ad platforms
- Develop forecasts and media plans using input from partners and your marketing lead
- Translate campaign objectives into paid media activation strategies, including defining and building target audiences
- Oversee the execution of operational tasks including budget pacing and campaign creative trafficking
REQUIRED
• 2+ years in managing digital marketing campaigns across paid search, paid social, and display platforms with an international scope, including ad copy testing experience
• 1+ years in global B2B marketing
• Strong written, verbal and collaboration skills
• Experience using data and metrics to measure impact and determine improvements
• Demonstrated understanding of digital marketing mechanics and most common advertising platforms (Google, Bing, LinkedIn, Display)
• 2+ years experience with using modern BI tools like Tableau, Google Analytics, or Adobe Analytics