Google Ads/Paid Social Coordinator
Salary undisclosed
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Come work with a new, dynamic team! If you are interested in a fast-paced and fulfilling career, we welcome you to apply today to join our team. Walt Massey Automotive Group is a fast-growing automotive retail company serving Mississippi and Florida. We are looking to add an enthusiastic, self-motivated individual to our growing marketing team as a Paid Media/Digital Marketing Specialist. We set each team member up for success by providing comprehensive, specialized training for each position within our organization, complete with on-the-job training and ongoing personal development.
Responsibilities include, but are not limited to:
- On-Site Position
- Paid professional training to help you excel in your role.
- Health insurance
- Dental, vision insurance
- 401(k) plans
- Paid holidays
- Paid vacation time
Responsibilities include, but are not limited to:
- Digital Strategy Research and Development
- Content Marketing (Display/Email/Social)
- Paid Media Management (TV/OTT)
- Paid Social (Facebook AIA’s, Brand Awareness, Retargeting Campaigns)
- SEM - PerformanceMAX, VA’s, Gen Search, Retargeting, Display
- OEM Co-op Programs
- Maintain compliance and regulation standards for co-op.
- Email Marketing - develop and execute email marketing campaigns, list segmentation, A/B testing
- Analytics and Reporting - Monitor and Analyze performance, while distributing reports to team.
- Competitor Analysis - Keep abreast of industry trends and competitors’ digital marketing activities to identify opportunities.
- Website: Collaborate with Digital Merchandising Specialist to ensure the website is up-to-date, user-friendly, and optimized for conversions.
- Previous experience in Digital Marketing, Digital Merchandising, and/or Site design.
- Bachelor's Degree in a Relevant Field or Equivalent Experience.
- Proficient knowledge of Google Analytics, Google Ads, and other relevant ad management/analytics platforms
- Ability to work alongside a team of professionals
- Ability to learn and adapt
- Willingness to continue learning as best practices evolve
- Excellent communication skills, including above-average writing capabilities.
- Proficient Knowledge of Microsoft Office Suite
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