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Digital Merchandising Specialist

  • Full Time, onsite
  • Walt Massey Automotive Group
  • Marianna, United States of America
Salary undisclosed

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Come work with a new, dynamic team! If you are interested in a fast-paced and fulfilling career, we welcome you to apply today to join our team! Walt Massey Automotive Group is a fast-growing automotive retail company serving Mississippi and Florida. We are looking to add an enthusiastic, self-motivated individual to our growing marketing team as a Digital Merchandising Specialist. We set each team member up for success by providing comprehensive, specialized training for each position within our organization, complete with on-the-job training and ongoing personal development.

What We Offer

  • Paid professional training to help you excel in your role.
  • Health insurance
  • Dental, vision insurance
  • 401(k) plans
  • Paid holidays
  • Paid vacation time


Salary: $45,000-$55,000, DOE

Responsibilities include, but are not limited to:

  • SEO Content
  • Maintaining Why Buy Pages for each site.
  • Developing Landing Pages, blog posts, and other content pages utilizing SEO tools to ensure maximum search engine ranking.
  • Vehicle Description Pages
  • Utilizing SEO Software to develop optimal vehicle descriptions.
  • Website Functionality
  • Ensuring the sites host the best available functionality, including on Mobile Versions.
  • Monthly Site Audits
  • Utilizing provided software to initiate and review site audits
  • Making adjustments to site with audit suggestions
  • E-Commerce Functionality and Innovation
  • Assisting with Onboarding, Maintenance, and Implementation of E-Commerce Software
  • New Sites
  • Assisting with implementation and maintenance of new sites.
  • Work with site provider to implement site design updates
  • Monitoring/Maintaining Inventory Integrations
  • Including, but not limited to:
  • CarGurus
  • CarFax
  • Facebook
  • AutoTrader
  • Dealer Sites
  • Group Site
  • Optimizing our ranking on 3rd party sites
  • Work alongside Digital Marketing Specialist to implement effective E-Campaigns.
  • Develop and Maintain reporting on Site Traffic, as well as monitoring relevant conversions.


Qualifications:

  • Previous experience in Digital Marketing, Digital Merchandising, and/or site design.
  • Bachelors Degree in a Relevant Field or Equivalent Experience.
  • Ability to work alongside a team of professionals
  • Ability to learn and adapt
  • Willingness to continue learning as best practices evolve
  • Excellent Communications Skills, including above average writing capabilities.
  • Proficient Knowledge of Microsoft Office Suite