Epicareer Might not Working Properly
Learn More

Marketing Manager

Salary undisclosed

Apply on


Original
Simplified

Reid and Riege, a well-established midsized Hartford Law Firm is seeking a full time Marketing Manager who will be a key contributor across a range of functions support strategic client development efforts and various marketing initiatives to drive brand awareness. Must be able to execute marketing and business development strategies, plans, projects and branded events.

Responsibilities include:

Email Marketing

• Coordinate with Director of Administration and attorneys in generating

email marketing and event campaigns

Data and Analytics

• Analyze data to reveal trends and establish best practices

• Track and report on email marketing and event campaign performance

• Maintains database of representative experience for use in marketing

collateral.

Web and Social Media

• Create and publish new content on firm website and update existing

web pages

• Maintains a social media marketing editorial calendar with targeted

topics outlined for different dates, as well as plans for where and how

such content will be shared

• Assist in the production and maintenance of web & social media

graphics

• Manage the firm’s photography function

Contact Data Management

• Monitor contact updates and manage mailing lists in CRM system

• Execute data quality improvement initiatives

• Maintain alumni contact information

Business development

• Prepare attorney biographies, practice area capability statements, and proposal contents.

• Develop marketing pitch and proposal materials

• Assist in identifying and organizing profile-raising activities of the firm

and its attorneys, such as events/webinars, community involvement, c

conference involvement, rankings and directories

• Coordinate directly with external contacts in organizations and

associations on behalf of the firm and lawyers regarding membership

and sponsorship entitlements.

Events

• Attend and manage all events sponsored or co-sponsored by the Firm, s

such as seminars, client receptions, conferences, presentations

• Plan and attend firm events (holiday party, retirement party, attorney

receptions)

Requirements

• 2 to 4 years of experience, preferably with a law firm or professional

service organization

• Bachelor's degree (Marketing or Communications degree preferred)

• Technically savvy and able to master new applications quickly.

Proficiency with Microsoft applications is required. HTML knowledge is

preferred

• Possesses strong writing, editing, and proofreading skills. Graphic

design experience a plus.

• Excellent interpersonal and communication skills (written and oral)

• Able to balance competing priorities while meeting time-sensitive

deadlines, as well as manage multiple projects simultaneously, including

confidential matters

• Highly organized with meticulous attention to detail

• Ability to exercise initiative and independent judgment

• Strong analytical skills

• Demonstrated ability to work confidently and collaboratively with

individuals at all levels of the firm

• Overtime work often required. Occasional weekend work required