Marketing Manager
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Reid and Riege, a well-established midsized Hartford Law Firm is seeking a full time Marketing Manager who will be a key contributor across a range of functions support strategic client development efforts and various marketing initiatives to drive brand awareness. Must be able to execute marketing and business development strategies, plans, projects and branded events.
Responsibilities include:
Email Marketing
• Coordinate with Director of Administration and attorneys in generating
email marketing and event campaigns
Data and Analytics
• Analyze data to reveal trends and establish best practices
• Track and report on email marketing and event campaign performance
• Maintains database of representative experience for use in marketing
collateral.
Web and Social Media
• Create and publish new content on firm website and update existing
web pages
• Maintains a social media marketing editorial calendar with targeted
topics outlined for different dates, as well as plans for where and how
such content will be shared
• Assist in the production and maintenance of web & social media
graphics
• Manage the firm’s photography function
Contact Data Management
• Monitor contact updates and manage mailing lists in CRM system
• Execute data quality improvement initiatives
• Maintain alumni contact information
Business development
• Prepare attorney biographies, practice area capability statements, and proposal contents.
• Develop marketing pitch and proposal materials
• Assist in identifying and organizing profile-raising activities of the firm
and its attorneys, such as events/webinars, community involvement, c
conference involvement, rankings and directories
• Coordinate directly with external contacts in organizations and
associations on behalf of the firm and lawyers regarding membership
and sponsorship entitlements.
Events
• Attend and manage all events sponsored or co-sponsored by the Firm, s
such as seminars, client receptions, conferences, presentations
• Plan and attend firm events (holiday party, retirement party, attorney
receptions)
Requirements
• 2 to 4 years of experience, preferably with a law firm or professional
service organization
• Bachelor's degree (Marketing or Communications degree preferred)
• Technically savvy and able to master new applications quickly.
Proficiency with Microsoft applications is required. HTML knowledge is
preferred
• Possesses strong writing, editing, and proofreading skills. Graphic
design experience a plus.
• Excellent interpersonal and communication skills (written and oral)
• Able to balance competing priorities while meeting time-sensitive
deadlines, as well as manage multiple projects simultaneously, including
confidential matters
• Highly organized with meticulous attention to detail
• Ability to exercise initiative and independent judgment
• Strong analytical skills
• Demonstrated ability to work confidently and collaboratively with
individuals at all levels of the firm
• Overtime work often required. Occasional weekend work required