Social Media Specialist

Job Overview: We are seeking a passionate and skilled Social Media Specialist to lead the strategy and creation of all TikTok Content for the two prominent brands under the Bailey’s umbrella. This role is crucial in amplifying our presence across TikTok and Reels platforms, fostering engagement, and driving brand awareness. The ideal candidate will be adept at creating captivating content and staying abreast of TikTok and Instagram Reels trends.

Who You Work With: Your primary contact will be the Digital Marketing Manager with instruction from the Bailey’s Marketing Team including the Production Manager, Brand Manager, and Marketing Director as well as further interactions involving the Executive Team, and Owners, Trey and Marci Bailey.

Objective: Your primary responsibility is to oversee the strategy, creation, editing, and posting of video content for TikTok and Reels across our brand portfolio, ensuring a consistent and engaging presence on these platforms.

Responsibilities:

Supporting Marketing Initiatives:

• Collaborate closely with the Marketing Director and Managers to assist in all marketing efforts
  
  

Execute TikTok Strategy:

• Produce compelling TikTok videos in alignment with our strategy
• Meet Scorecard Goals: Consistently post 6 TikToks per day, with three on each brand account adhering to the defined strategy
  
  

Content Creation:

• Develop video content as directed by the marketing team
• Attend content shoots, events, and meetings, focusing on TikTok content creation
• Participate in modeling activities as required
  
  

Content Calendar Management:

• Maintain the strategy and content calendar to ensure the achievement of scorecard goals
  
  

Trend Analysis:

• Stay updated on TikTok trends, especially in fashion, jewelry, and lifestyle, integrating them into the content strategy
  
  

Storytelling Expertise:

• Craft compelling narratives around jewelry collections, the Bailey’s brand, and our staff, establishing connections with our audience
  
  

Audience Engagement:

• Spend time engaging with the audience, responding to comments, building a community, and connecting with similar accounts
• Collaborate with the virtual sales team, sharing potential sales insights as necessary
  
  

Analytics and Optimizations:

• Monthly reporting on the performance of each TikTok account, along with insights and suggestions to enhance engagement and grow our following
  
  

Additional Note: At Bailey’s, the primary ethos is to assist in any task requested by senior team members, provided it aligns with ethical standards, to ensure a collaborative and supportive work environment.

Requirements:

• Proven experience as a TikTok content creator or in a similar role
• Proficiency in TikTok, Instagram Reels, and Facebook Reels
• Strong storytelling abilities and an eye for compelling content creation
• Excellent communication skills and a collaborative spirit
• Proficiency in analytics tools for performance tracking and reporting
  
  

Why Join Us: This role offers an exciting opportunity to drive the TikTok and Reels presence for two renowned brands, enabling you to leverage your creativity and strategic input to impact our brands' online growth and engagement.

Note: This job description serves as a guide and might evolve with the changing needs of the role and the company's strategies.

To apply, please submit your resume along with a portfolio highlighting your expertise in TikTok and Reels content creation to [email protected].

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