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Jobs or company...
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SEO & Content Specialist

  • Full Time, onsite
  • Operto Guest Technologies Inc.
  • On Site Hybrid, United States of America
Salary undisclosed

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This job is expected to be in high demand and may close soon. We’ll remove this job ad once it's closed.

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Job Description

Job Description
Salary: 60,000 - 75,000

SEO & Content Specialist

*This is a hybrid opportunity for candidates in the Metro Vancouver Area. Overseas candidates are not eligible for this role*

About Us

Operto Guest Technologies, the world s leading property automation and IoT platform for vacation rentals, hotels, and serviced apartments, is revolutionizing guest stays and hospitality management. Through technology that connects teams, guests, owners, and smart devices; Operto addresses common friction points to provide fully seamless and personalized stays - creating greater efficiency, guest satisfaction, and more revenue.

Role Overview

We re seeking an SEO & Content Marketing Specialist who excels in creating quality content that drives qualified leads and positions Operto as a trusted source in the hospitality industry. Your role will involve producing diverse content formats, managing projects, strategizing marketing efforts, analyzing data, and reporting.

Role Responsibilities

In the AI and ChatGPT era, we need to stand out by understanding our audience s pain points and providing solutions through engaging content. Not only write content to position ourselves highly but to make our audience feel part of a community and part of the conversation. You ll also flex your talents by:

  • Keyword research: Conduct comprehensive research to support content creation, including keyword research, industry trends, audience insights, competitive analysis, and topical research to ensure content is relevant and engaging.
  • Writing, editing and proofreading: A lot. Every day. On deadlines. You ll be producing and refining content daily across various formats blog posts, guides, eBooks, webinars, case studies, social media, newsletters, and more.
  • On-page optimization and technical SEO: Ensure the website is technically optimized for search engines, including site speed, interlinking, meta content, schema markup, mobile responsiveness, and crawlability.
  • Link building: Implement savvy link-building strategies to elevate our domain authority and drive referral traffic.
  • Building relationships: Cultivate connections within the short-term rental and hotel industries for content collaborations like guest posts, interviews, and webinars.
  • Analyzing performance: Measure and report on content and SEO performance, tracking metrics like traffic, keyword positioning, leads and conversion rates to continuously improve our strategy.

Always on the lookout for new trends: Stay updated on the latest SEO trends, algorithms, emerging content formats and best practices to ensure our strategies remain effective and engaging.

Role Requirements

  • At least 3 years of experience producing diverse content formats such as long-form articles, guides, eBooks, case studies, social media posts, video scripts, and newsletters.
  • Proven experience in implementing SEO best practices, including keyword research, on-page optimization, and content structuring.
  • Strong familiarity with tools like Ahrefs, Semrush, Ubersuggest, Google Search Console, Google Analytics, Core web vitals, Screaming Frog and CMS platforms like WordPress.
  • Demonstrated success in creating content that generates leads and enhances brand awareness.
  • Strong analytical skills, teamwork, problem-solving abilities, and self-motivation.

It s a bonus if you:

  • Have experience in the short-term rental, hotel or real estate industries
  • Background in startups or technology/SaaS companies
  • Have knowledge of design tools, like Canva or Figma

Why We Love Working Here

  • Amazing office environment, equipped with snacks, drinks, games etc. All the regular tech co stuff
  • We have regular team get-togethers, and parties, and believe in celebrating our wins and having fun.
  • We re champions of diversity. Our diverse backgrounds, skills, and abilities make us stronger. We work hard to make Operto a place where everyone feels welcome, respected and supported.
  • An amazing team of talented, passionate, and driven people. Together, we ve built an amazing culture - and we are excited to continue to thrive to be one of the best in class workplaces!
  • A competitive compensation package.
  • A flexible work environment We have a hybrid work environment allowing you to maintain a work-life balance.
  • An amazing PTO program. Our team members make work fit into their lives (not the other way around).
  • Career growth. We put an emphasis on your development with our annual learning and development initiatives.

Operto is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin or disability status. We are committed to providing accommodations in all parts of the hiring process. Upon request, we will work with you to meet your needs.

We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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