Performance Marketing Strategist
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Job Description
About Inspira Education
Inspira Education is one of the fastest-growing edtech startups in the US. As the world's leading network of top admissions consultants in medical, legal, business, and college studies, we're building software and services in one place disrupting long-entrenched institutions with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. We help college applicants and parents with the highest quality content, tutoring, and advising services for their college and graduate school applications.
We believe that diversity drives learning. To meet our mission, we encourage, support, and celebrate different ideas, perspectives, and backgrounds. As a fully distributed (remote) team, we challenge one another to find the most effective way to empower learners, teachers, and parents. Your name, race, religion, gender, nationality, sexual orientation, and age are not barriers; they are why we want to work with you. We invite talented and creative candidates who value the importance of nurturing a student's boundless curiosity to join us on this journey.
We operate globally across five brands - Inspira Futures, Inspira Advantage, Quad Education, Juris Education, and Foundation Learning. As one of the fastest growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world including Craft Ventures, Jeff Fluhr (Founder of Stubhub), David Sacks (Former COO of PayPal and Founder of Yammer), Kygo (World renowned DJ), among others.
The Role
We are currently hiring for a Performance Marketing Strategist who will be in charge of executing exceptional marketing campaigns across Google Ads and other PPC channels to assist our expansion. As a Performance Marketing Strategist, you will play a key role in driving our growth by running large-scale paid acquisition campaigns across various platforms. The perfect candidate is a data-driven marketing professional with the ability to manage complex campaigns and a strong interest in staying updated on digital marketing trends. This role can be located anywhere in Canada or the United States.
Responsibilities
- Develop, manage, and optimize large-scale paid acquisition campaigns across multiple platforms such as Google Ads, TikTok, Meta, Snapchat, etc. with a focus on Google Ads (all placements)
- Ideate, develop, and launch new campaigns to drive growth and efficiencies across all brands
- Manage and troubleshoot Google Tag Manager, website conversion tracking, and GA4
- Conduct in-depth reporting on campaign performance
- Collaborate with cross-functional teams (Marketing, Sales, Product) to align acquisition strategies with business goals
- Perform extensive A/B testing to optimize campaign performance
- Stay up-to-date with the latest trends and best practices in PPC and digital marketing
Qualifications
- 4 years of experience in a similar role managing large-scale paid acquisition campaigns hands-on
- Expertise in platforms such as Google Ads, TikTok, Meta, Snapchat, etc. with a focus on Google Ads
- Outstanding Excel and data testing skills (pivot tables, VLOOKUP, etc.)
- Strong analytical skills with the ability to interpret large datasets and create data-driven results
- Experience running paid online campaigns at a large scale
- High-level English proficiency
- Excellent organizational skills and the ability to manage multiple projects simultaneously
- Proactive, detail-oriented, and able to work autonomously
- Previous experience with dashboarding, social media advertising, and copywriting are all highly valuable in this role as well
The targeted pay range for this role is $50,000 - $60,000, USD. Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. The pay ratio between base pay and target incentive (if applicable) will be finalized at the offer. The pay range is subject to the discretion of the Company.
Why you'll love Inspira
- Amazing people with a great vision and values
- Remote-first team across the US and Canada
- 100% coverage of health, vision, and dental benefits
- Flexible Paid-time Off
- Learning and Development Budget for Employees
- Retirement Savings Plans
- Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women's Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, Black Excellence, Disability Community, and Veterans
- Note: certain benefits are not provided to 1099 contract workers
Interested in learning more about Inspira Education, please visit Inspira Education Group.
Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
