Director Marketing/Product Marketing

Join is an exciting, fast-growth company re-defining Enterprise networking using AI to optimize connectivity for people, devices, and systems. Harnessing our leadership in data platforms, networking and big data, we are the new standard for high performance, high-reliability networks which are essential in an ever-connected world. Our engineered technology platform serves enterprise customers across industries such as life sciences, financial services, high tech, and corporate real estate. We provide seamless connectivity and real-time analytics to power modern businesses. Much like AWS transformed compute and storage, we are redefining networking by offering a scalable, secure, and flexible Network as a Service (NaaS) solution for today's enterprise environments.

We are disrupting a $150B+ annual market, dominated by several companies that have lost their touch for innovation and the changing tastes of their customers. Though a small company, Join has successfully built a roster of blue-chip clients and is looking for a Director of Marketing/Product Marketing to define our offerings and the company s image to customers, investors, analysts, and partners.

Learn more at https://joindigital.com/.

The Director of Product Marketing will lead the development and execution of product marketing strategies to drive demand generation, customer acquisition, and market share growth for our Enterprise Network solutions. You will work closely with product management, sales, and marketing teams to develop go-to-market strategies, messaging, and campaigns that communicate the value of our offerings to target audiences. This role requires a deep understanding of network technologies, SaaS/NaaS models, and B2B marketing strategies, with a strong emphasis on demand generation. He/she will have exceptional messaging skills, and a desire to make complex technology approachable by a wider audience that addresses customer business outcomes rather than technologies. The location for this role is the SF Bay Area and requires being in the office several days a week.

What you will do

• Product Positioning & Messaging: Develop compelling product positioning, value propositions, and messaging that resonates with target customers and differentiates our solutions from competitors.
• Go-to-Market Strategy: Develop and execute go-to-market strategies for new product launches, ensuring alignment with sales, product management, and customer success teams.
• Demand Generation: Create and implement campaigns that drive lead generation, customer acquisition, and pipeline growth. This includes digital marketing, content marketing, webinars, and events.
• Market Research & Competitive Analysis: Conduct ongoing market research to understand industry trends, customer needs, and the competitive landscape. Use insights to influence product development and marketing strategies.
• Analyst Engagements: Build strong relationship and earning recognition and positive reviews from key industry analysts like Gartner, IDC, Dell Oro, and Forrester, reinforcing product leadership and innovation
• Sales Enablement: Create sales enablement materials, including pitch decks, product collateral, case studies, buyer personas, customer journey and battle cards, to equip the sales team with the tools and training needed to close deals.
• Customer Advocacy: Work with sales and product to build and promote customer success stories and case studies, showcasing the value of Join solutions.
• Metrics & Reporting: Monitor and analyze the performance of product marketing initiatives and demand generation campaigns, reporting on key metrics and ROI to senior leadership.

You are qualified if you

• Bachelor s degree in marketing, Business, or a related field (MBA is a plus).
• 7+ years of product marketing experience in the technology industry, preferably with a focus on data networking including wired and wifi networks, Network security, SASE SaaS.
• Preferred experience in AI, Analytics, ML, or Observability. Familiarity with IT service providers, managed services, and cloud services is a plus
• Working knowledge of HubSpot, Microsoft Office package, ZoomInfo, Google Sheets, Google Analytics, and Google Ads
• Proven track record of leading successful go-to-market strategies and demand generation campaigns.
  

• Strong understanding of network technologies and the B2B technology market.
• Experience working closely with sales, product and executive teams to develop effective sales enablement materials.
• Analytical mindset with the ability to use data and metrics to drive decisions and measure success.
• Excellent written and verbal communication skills, with the ability to create compelling product messaging and marketing content.
• Strong project management skills and the ability to work in cross-functional teams.
• Ability to thrive in a fast-paced, growth-oriented environment.

What we'll provide...

• An exciting, fast-paced, high-growth company where you can make an impact from day one
• A company that makes decisions based on facts and data, where your work makes a difference
• A small and experienced team that welcomes the knowledge and experience you bring and values your contribution
• Amazing customers that absolutely love the technology and trust Join to provide critical digital services every day
• A great management team that provides unmatched transparency into the business and welcomes diverse ideas and critical thinking
• A PFC (Primadonna-Free Culture)

Join Benefits

• Health, vision and dental care (we pay 100% for employee; 50% for family)
• Employee Stock Option participation
• 401k participation
• Unlimited PTO
• Generous company holidays
• Sabbatical after each five (5) years of service

Compensation: $125-200K depending on experience and geographic location

Our team understands and values diversity in our employees and are proud to be an Equal

Opportunity Employer. We hire the best talent regardless of race, creed, color, national

origin, ancestry, disability, marital status, sex, age, veteran status or sexual orientation.