Social Media Manager

We are looking for a Social Media Manager to drive the development and execution of our clients social media strategies. The ideal candidate is both creative and data-driven, capable of crafting compelling content while analyzing performance metrics to optimize engagement and reach. This role requires a deep understanding of multiple social media platforms, trends, and best practices.

Responsibilities

• Develop and implement comprehensive social media strategies for various platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
• Create and manage engaging content, including text, images, videos, and stories, tailored to each platform.
• Plan and maintain a consistent posting schedule, utilizing social media management tools (e.g., Hootsuite, Buffer).
• Engage with online communities by responding to comments, messages, and mentions promptly.
• Collaborate with the creative team to ensure cohesive branding across all channels.
• Analyze social media performance using analytics tools, and report on KPIs such as engagement, reach, impressions, and conversion rates.
• Optimize content based on performance insights and adjust strategies as necessary to meet campaign objectives.
• Oversee paid social media campaigns, including setting up targeting, managing budgets, and monitoring ad performance.
• Stay current on trends, platform updates, and emerging social media practices to apply innovative approaches to campaigns.
• Build and manage relationships with influencers and brand ambassadors for collaborative campaigns.
• Monitor competitor activity and provide insights for strategic improvements.

Qualifications

• Bachelor s degree in Marketing, Communications, or a related field.
• 3+ years of experience managing social media platforms for brands, agencies, or organizations.
• Proven success in growing and engaging online communities.
• Proficiency in social media management and analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics, Facebook Insights).
• Excellent copywriting, communication, and storytelling skills.
• Ability to multitask and manage several social media accounts simultaneously.
• Strong organizational skills with an eye for detail and creativity.
• Bilingual (English/Spanish) is a plus.

Bonus Qualifications

• Experience with paid social media advertising and campaigns.
• Knowledge of SEO and content marketing strategies.
• Familiarity with influencer partnerships and outreach.