Web Content Specialist
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Client: BCBS, MN (Job ID# 120)
Title: Web Content Specialist
Location: Eagan, MN
Duration: 3+ months contract+ (Possible Extension)
JOB DESCRIPTION
***Attention Suppliers:
- Local candidates with ability to work hybrid on Tuesdays and Thursdays at the Eagan office
- Contract duration: Through Mid-December.
- This is the same project that was posted in August as we are looking for a replacement/backfill, so the need is URGENT.
This position is responsible for supporting and executing digital experience initiatives and strategies that support Blue Cross s organizational objectives and customer needs. You will be responsible for publishing engaging customer-centric digital experiences on bluecrossmn.com. The Digital Experience Specialist will focus on executing enhancements for Blue Cross s public site at strategic touchpoints throughout the customer journey. You will accomplish this by supporting the Digital Experience team as it migrates its main website to a new design and publishing system.
A Day in the Life:
- Attend working sessions to identify, plan, prioritize and analyze needs alongside key stakeholders.
- Work with UX designers, developers, and digital strategists to execute effective digital experience creation.
- Use custom layouts and components to create new pages that support website migration objectives
- Edit existing content for accuracy, style standards and digital best practices
- Follow processes and procedures for publishing and development
- Optimize content for search engines
- Add tagging to media and document library to empower targeted digital experiences
- Test digital experiences and validate content quality and expected behavior
- Validate CMS component functionality and report issues
Nice to Have:
- Bachelor's degree
- Drupal layout builder publishing experience
- Testing and quality assurance (QA) experience
- Experience working in an agile product-led environment
- Basic understanding of HTML preferred
- Background in CX / UX / Design Thinking
- Knowledge of the health care market (market dynamics, regulations)
- Experience working with IT, Product and/or Customer service teams
Required Skills and Experiences:
- Minimum of 1 year in digital and/or content-related roles (strategist, copywriter, etc.)
- All relevant experience including work, education, transferable skills, and military experience will be considered
- Ability to embody Blue Cross s values and represent as digital experience thought leader
- Demonstrated experience writing, editing, and/or publishing consumer content for varied forms of interactive media (web, social, email, mobile)
- Demonstrated experience and passion for content strategy and digital landscape
- Knowledge of content marketing best practices and trends
- Experience working with a variety of content management systems (CMS) and workflow tools
- Awareness of taxonomy, SEO and metadata best practices and strategy
- A strong interest in, or knowledge of, how health care organizations use content strategy and customer empathy to engage with their consumers
- Results-oriented approach driven by organization and consumer goals