Adobe Campaign Specialist
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Role: Adobe Campaign Specialist
Location: Richmond, NC (Onsite)
Campaign Build
Build campaign on Adobe solutions using approved audience criteria.
Apply business rules, inclusions, exclusions, and guide segmentation.
Campaign Setup / Tagging
Collaborate with client team to set up email, SMS creatives using standard templates in Adobe Campaign Classic.
Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct.
Campaign QA / Proofing
Perform QA on audience and creative to ensure right customers are receiving the correct campaign content and the defined mandatory checks for all email creative are completed before scheduled/manual deployment.
Perform Audience file validation against the specific creative to confirm correct set of customers are receiving the campaign.
Perform checks on the creative for design, layout and preview with the actual populated data..
Campaign UAT / Testing
Scheduling and launch campaigns after all QC steps are performed.
Track deployment details and schedules per requirements.
Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment
Key Requirements:
- 3+ years of relevant hands experience with Adobe Campaign or Similar Tools
- Experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level.
- SQL , MS Office, project management skills by collaborating with key stakeholders.
- Strong understanding of data segmentation concepts
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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