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Digital Marketing Specialist

  • Full Time, onsite
  • Banyan Treatment Centers
  • Pompano Beach, United States of America
Salary undisclosed

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Company Description

The banyan tree serves as a powerful symbol of community at Banyan Treatment Centers, where clients are supported to thrive and reach their full potential. With fourteen locations nationwide, Banyan stands out in providing comprehensive levels of care including detox, residential, mental health services, and more. The treatment team comprises seasoned clinicians dedicated to offering individualized, holistic treatment plans for clients' mind, body, and spirit.

Role Description

This is a full-time on-site role for a Digital Marketing Specialist at Banyan Treatment Centers located in Pompano Beach, FL. The specialist will be responsible for social media marketing, digital marketing, web analytics, online marketing, and communication tasks to enhance the center's online presence and engagement.

Key Responsibilities:

  • Assist Marketing Director in developing and implementing strategic marketing plans to achieve company objectives for all nationwide locations and brands.
  • Collaborate with cross-functional teams to ensure alignment of marketing initiatives with overall company objectives.
  • Manage and optimize digital marketing channels, including SEO, SEM, email marketing, and social media.
  • Assist in the creation of marketing materials, including but not limited to, brochures, flyers, advertisements, and presentations.
  • Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement.
  • Optimize content for various marketing channels, including website, blog, social media, and email.
  • Manage and update social media platforms, including content creation, scheduling, and engagement with followers.
  • Monitor and analyze campaign performance metrics to optimize marketing strategies.
  • Stay up to date with industry trends and best practices to keep our marketing efforts innovative and competitive.

Qualifications

  • Social Media Marketing and Digital Marketing skills
  • Proficiency in Web Analytics and Online Marketing
  • Strong communication skills
  • Experience with designing and implementing digital marketing campaigns
  • Knowledge of SEO and SEM strategies
  • Ability to analyze data and generate insights for marketing strategies
  • Proven experience (2+ years) in a marketing role, preferably in addiction treatment or a related field.
  • Excellent written and verbal communication skills.
  • Creative thinking and problem-solving abilities.
  • Ability to work in a fast-paced, dynamic environment.
  • Bachelor's degree in Marketing, Communications, or related field