Wholesale Channel Leader
Salary undisclosed
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Job Description
TRUEWERK is looking for a Wholesale Channel Leader to join our Sales & Marketing team. You will be responsible for establishing and executing TRUEWERK’s wholesale channel strategy, building relationships with key retail partners, and expanding our market presence. You will drive sales growth and brand visibility while ensuring alignment with our company’s mission and values. You will play a crucial part in shaping the business and our team as we grow.
This role reports into the Chief Marketing Officer and works closely with the VP of Ecommerce and the VP of Enterprise Sales.
This person can work remotely with the expectation of traveling to Denver, CO as needed.
What You’ll Do
Business Development And Strategy
Develop and implement a comprehensive wholesale strategy to launch and establish TRUEWERK’s presence in the wholesale market.
Identify and cultivate new business opportunities within target industries and verticals, leveraging your industry expertise and relationship-building skills to secure key accounts.
Drive revenue growth by setting ambitious sales targets and implementing effective sales strategies to achieve goals.
Collaborate with cross-functional partners to develop critical internal processes and a scalable business model.
Design and build a talented sales organization, optimizing internal and external resources to maximize flexibility and effectiveness, and minimize cost.
P&L Management
Develop business cases for wholesale investments, partner with Finance teams to build financial forecasts, and manage departmental operating budgets.
Work closely with Marketing, Product, and Operations teams to ensure alignment on product offerings, price and margin targets, and inventory management.
Develop and execute pricing strategies and contract negotiations to optimize profitability and strengthen wholesale relationships.
Monitor and report on key performance indicators (KPIs) related to wholesale performance, providing actionable insights to the executive team.
Relationship Management
Foster strong relationships with key decision-makers and influencers within wholesale accounts, focusing on hands-on account management and continued growth.
Proactively address client needs, resolve issues, and anticipate future opportunities to ensure alignment with company objectives and profitability targets.
Partner closely with our Enterprise and Ecommerce teams to co-manage omni-channel accounts, build subsidized teamwear programs, and provide an integrated and seamless TRUEWERK experience to all customers.
Line Planning, Product Development And Inventory Manager
Conduct market research and analysis to identify trends, competitive landscape, and opportunities for product expansion within the wholesale channel.
Collaborate with product development teams to create line plans that align with market demand, ensuring that product offerings meet the needs of wholesale partners and end customers.
Develop and present seasonal merchandising strategies, including product assortments that resonate with target markets and enhance brand visibility.
In-Store Branding And Visual Merchandising
Work with retail partners to design and implement in-store fixtures and branding initiatives that effectively showcase TRUEWERK products and drive customer engagement.
Develop visual merchandising guidelines to ensure consistency in branding across all wholesale accounts, enhancing the overall customer experience.
Marketing And Promotional Strategies
Collaborate with the Marketing team to create impactful promotional materials and marketing campaigns tailored to the wholesale channel.
Team Building
Build a high-performing wholesale team over time, providing mentorship and guidance as the team expands.
TRUEWERK is looking for a Wholesale Channel Leader to join our Sales & Marketing team. You will be responsible for establishing and executing TRUEWERK’s wholesale channel strategy, building relationships with key retail partners, and expanding our market presence. You will drive sales growth and brand visibility while ensuring alignment with our company’s mission and values. You will play a crucial part in shaping the business and our team as we grow.
This role reports into the Chief Marketing Officer and works closely with the VP of Ecommerce and the VP of Enterprise Sales.
This person can work remotely with the expectation of traveling to Denver, CO as needed.
What You’ll Do
Business Development And Strategy
Develop and implement a comprehensive wholesale strategy to launch and establish TRUEWERK’s presence in the wholesale market.
Identify and cultivate new business opportunities within target industries and verticals, leveraging your industry expertise and relationship-building skills to secure key accounts.
Drive revenue growth by setting ambitious sales targets and implementing effective sales strategies to achieve goals.
Collaborate with cross-functional partners to develop critical internal processes and a scalable business model.
Design and build a talented sales organization, optimizing internal and external resources to maximize flexibility and effectiveness, and minimize cost.
P&L Management
Develop business cases for wholesale investments, partner with Finance teams to build financial forecasts, and manage departmental operating budgets.
Work closely with Marketing, Product, and Operations teams to ensure alignment on product offerings, price and margin targets, and inventory management.
Develop and execute pricing strategies and contract negotiations to optimize profitability and strengthen wholesale relationships.
Monitor and report on key performance indicators (KPIs) related to wholesale performance, providing actionable insights to the executive team.
Relationship Management
Foster strong relationships with key decision-makers and influencers within wholesale accounts, focusing on hands-on account management and continued growth.
Proactively address client needs, resolve issues, and anticipate future opportunities to ensure alignment with company objectives and profitability targets.
Partner closely with our Enterprise and Ecommerce teams to co-manage omni-channel accounts, build subsidized teamwear programs, and provide an integrated and seamless TRUEWERK experience to all customers.
Line Planning, Product Development And Inventory Manager
Conduct market research and analysis to identify trends, competitive landscape, and opportunities for product expansion within the wholesale channel.
Collaborate with product development teams to create line plans that align with market demand, ensuring that product offerings meet the needs of wholesale partners and end customers.
Develop and present seasonal merchandising strategies, including product assortments that resonate with target markets and enhance brand visibility.
In-Store Branding And Visual Merchandising
Work with retail partners to design and implement in-store fixtures and branding initiatives that effectively showcase TRUEWERK products and drive customer engagement.
Develop visual merchandising guidelines to ensure consistency in branding across all wholesale accounts, enhancing the overall customer experience.
Marketing And Promotional Strategies
Collaborate with the Marketing team to create impactful promotional materials and marketing campaigns tailored to the wholesale channel.
Team Building
Build a high-performing wholesale team over time, providing mentorship and guidance as the team expands.