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Lead Generation Specialist

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Job Description

Job Description
Lead Generation SpecialistEssential Functions
  • Track, manage, and report on leads in the CRM system.
  • Distinguish quality leads through a series of logical questions and filtering process and pass qualified leads to appropriate personnel to pursue opportunities.
  • Produce and analyze Win/Loss follow-up, ROI reports, close ratios, monthly reports,and other management reporting as required.
  • Execute marketing programs to include use of telemarketing, direct mail, working with assigned and unassigned accounts.
  • Manage client lists as they move from unassigned, and assigned status.
  • Manage process and technology implementation projects for CRM system. Gather, document, and communicate ongoing business/technology requirements internally and to technology vendors.
  • SEO, Assist with Web Design, Google Analytics, Google Search Console
  • Social Media - Growth initiatives, Reporting
Knowledge Skills and Abilities
  • Ability to apply use of CRM software to analyze and measure performance utilizing business analytics tools.
  • Advanced computer, software, and internet skills are required
  • Must have strong verbal and written communication skills.
  • Must have interpersonal skills sufficient to work cooperatively with clients and client facing employees to execute the lead generation responsibilities.
  • Must have acceptable attendance to meet all company standards and requirements.
Education and Experience
  • Proof of high school diploma or General Education Degree (GED).
  • Bachelor Degree in Business/Marketing or related field.
  • CRM System Administration Experience preferred.
  • Software and/or process implementation experience preferred.
  • Call Center experience preferred. Strong phone skills required.
  • Must be able to communicate (speak, read, comprehend, write) in English
  • Valid driver s license.

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