Graphic Design Specialist

Bridge Tower Homes is a Texas residential homebuilder with operations in Houston, Dallas and Austin. BT Homes builds single-family detached homes, townhomes, and duplexes in urban core infill and suburban locations. BT Homes expertise includes acquisition, entitlement, development, construction, and new home sales for Build-For-Sale and Build-For-Rent clients. Bridge Tower constructs and delivers 400+ new homes a year.

Job Summary: As the Graphic Design Specialist for Bridge Tower Homes, you will play a key role in developing the marketing material to promote our retail brand, Westfield Homes, across the Texas market. You will work closely with the Vice President of Construction Operations to develop and implement marketing material, generate leads, and enhance brand awareness. This role involves a combination of creative, analytical, and organizational tasks aimed at elevating our brand presence and ensuring effective communication with our target audience.

This is a role for someone who is driven and ready to take the lead, who is creative enough to build a new brand collaboratively, and who is ambitious enough to start at the foundations to build something great.

Key Responsibilities:
1. Campaign Management:

• Lead in the creation of marketing materials, including digital, print, and social media.
• Coordinate the distribution of marketing materials such as brochures, flyers, and email newsletters.
• Create, enter, and maintain pictures & content for listings in external listing multiple services (Zillow, Google, MLS, etc)

2. Content Creation:

• Develop engaging content for various platforms, including website updates, blog posts, social media posts, and email marketing.
• Collaborate to create visually appealing graphics and videos that align with the brands messaging.

3. Digital Marketing:

• Manage social media accounts, including content scheduling, community engagement, and performance tracking.
• Assist with the maintenance and optimization of the company website, ensuring content is current and SEO-friendly.
• Support PPC campaigns, including keyword research, ad creation, and performance analysis.

4. Lead Generation:

• Implement lead-generation tactics through online and offline channels.

5. Vendor and Budget Management:

• Coordinate with external vendors, such as printers, photographers, and digital agencies, to ensure the timely delivery of marketing materials.
• Assist in managing the marketing budget, tracking expenses, and ensuring cost-effective use of resources.

Qualifications:

• Bachelors degree in Marketing, Communications, Graphic Design, or a related field.
• 3-5 years of experience in marketing - experience in the home building industry is preferred.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management tools, CRM systems).
• Strong writing and communication skills, with an eye for detail and a creative mindset.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Familiarity with graphic design software (e.g., Adobe Creative Suite) is required
• Strong organizational skills and the ability to work both independently and as part of a team.
• Excel experience is a plus

Working Conditions:

• This is a full-time position based in the office in Dallas, TX.
• Occasional travel to job sites and events may be required, occasionally on weekends.

Benefits:

• Competitive base salary
• Annual Bonus
• Career Path & Growth Opportunities
• 15 Days of PTO
• Cash Balance Retirement Plan [Pension Plan]
• Paid Holidays
• Company Paid Medical, Vision, Dental Coverage
• 401k with Safe Harbor Match
• Life Insurance (Base & Supplemental)
• Short Term Disability
• Critical Illness, Accident, and Hospital Indemnity Insurance
• EAP, Discount on Pet Insurance, and much more!