Paid Social Strategist

We are offering a position for a Paid Social Strategist in Minneapolis, Minnesota. This role is central to our team, focusing on the exploration of innovative strategies and technologies to advance our paid strategies. The role requires a deep understanding of digital and social media platforms, commerce trends, and a strong intent to improve online performance.

Responsibilities:

Collaborate with Agency Leadership, Social Managers, and Digital Analyst(s) to shape performance strategies across agency accounts.
Lead in planning social and digital advertising campaigns to achieve client objectives, including targeting, messaging, platform priorities, and creative selection.
Partner with teams to set KPIs and goals for advertising executions.
Oversee and champion the strategy of ongoing advertising and campaigns to meet established goals and KPIs.
Provide guidance on campaign optimization to ensure maximum return on investment across agency accounts.
Conduct research to identify emerging trends in the industry and new advertising opportunities.
Lead the team in ideating on opportunities for strategy, including launches, seasonality, and timely events.
Analyze performance and contribute to reports on advertising executions, highlighting results, insights, and opportunities.
Utilize skills in Paid Social, Analytics, SnapChat, TikTok Paid Advertising, Facebook Ads Manager, Google AdWords, Pinterest, and Client communications. Possess a minimum of 3 years of experience in a similar role as a Paid Social Strategist or related field.
Demonstrated proficiency in Paid Social platforms such as Facebook Ads Manager, Google AdWords, Pinterest, SnapChat, and TikTok Paid Advertising.
Strong analytical skills to interpret and translate data into actionable strategies.
Proven ability to communicate effectively with clients, managing expectations and delivering results.
Experience in managing and optimizing social media advertising campaigns for a variety of clients across different industries.
Familiarity with the latest trends, technologies and methodologies in social media advertising.
Excellent written and verbal communication skills.
Strong time management skills, with the ability to prioritize tasks and work under pressure.
A team player with a proactive attitude and the ability to work independently.
Proficiency in using analytics tools to monitor and evaluate social media campaign performance.
A bachelor s degree in Marketing, Business, or a related field would be advantageous.