Digital Marketing Lead

Summary: The Programmatic Communications and Digital Marketing Lead is responsible for developing and executing comprehensive communication and marketing strategies to enhance brand visibility and engagement. This role involves overseeing and coordinating internal communications as well as customer-facing presentations and ensuring alignment with organizational goals.

Key Responsibilities:

• Strategic Planning: Develop and implement communication and marketing strategies that align with the organization s objectives.
• Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels.
• Content Development: Manage the creation of engaging content for web, social media, email, and other platforms.
• Analytics and Reporting: Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Stakeholder Engagement: Collaborate with internal and external stakeholders to ensure cohesive messaging.

Required Skills:

• Digital Marketing: Proficiency in digital marketing techniques, social media marketing, and email marketing.
• Project Management: Strong project management skills to oversee multiple campaigns and initiatives simultaneously.
• Cross collaboration/leadership: Demonstrated ability to work across multiple teams and leadership levels, influencing without authority.
• Communication: Excellent written and verbal communication skills to effectively convey messages and engage audiences. Ability to craft messaging frameworks and ability to write at different altitudes for different stakeholders (including leadership and field roles).
• Creativity: Innovative thinking to develop unique and compelling marketing content and strategies.
• Comfort with data: Understanding how to read it and translating it into actionable communications.

This role is ideal for someone with a blend of strategic vision, technical expertise, creativity, and collaboration. This person should have knowledge of change management best practices.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.