Social Media Manager

Job Title: Social Media Manager & Content Creator

Remote- EST or CST preferred

Three month contract with possibility to extend

Understand overall business objectives for Grooming Business Unit and translate them into actionable social media content & strategies across Grooming Brands

Own the unique brand voice on social platforms and help position as recognized brands; grow, manage and engage with social communities as followings grow.

Create, plan, schedule, and post timely, dynamic, unique, and interactive social content that tells stories and compels action.

Own the content development process for organic and paid social media; the role requires light content creation, but is supported by internal creative partners and at times, external agencies

Position Summary: The Social Media Manager is a thinker and a doer, with a strong entrepreneurial streak and stellar communication skills. They will create content & write copy to build strategic campaigns for social media that compliment and support the Grooming & Skincare category and brand mission. They will work closely with peers and ecomm/digital partners to develop and execute both best in class strategies and content for paid and organic social.

This person is a community builder, owning brand voice on social and ensuring that consumers are engaged and supported in social conversation. The ideal candidate is passionate about using social media (across all platforms) to shape and grow the brand with the ability to blend creativity, social media instincts and data to produce content. In addition, the ideal candidate is also passionate about grooming and skincare and enjoys working on different brands. Requires excellent communication skills, strong writing experience, an understanding of various platforms, analytics and tools. Creativity, curiosity, entrepreneurial spirit, and experience working in cross-functional teams are a must.

Accountabilities

• Understand overall business objectives for Grooming Business Unit and translate them into actionable social media content & strategies across Grooming Brands

• Own the unique brand voice on social platforms and help position as recognized brands; grow, manage and engage with social communities as followings grow.

• Create, plan, schedule, and post timely, dynamic, unique, and interactive social content that tells stories and compels action.

• Own the content development process for organic and paid social media; the role requires light content creation, but is supported by internal creative partners and at times, external agencies

• Monitor, measure and analyze social campaign performance and KPIs; leverage insights to make data-based decisions, optimize strategy and tactics and report out on weekly and monthly social performance reports.

• Stay current with social platform technology, reporting tools, trends, audience development and best practices to develop innovative ways to connect.

• Discover, recruit, and cultivate long lasting relationships with influencer talent for collaborations and new content.

• Communicate insights from the social community to help inform other relevant stakeholders.

• Establish appropriate tracking and KPIs for key organic social platforms.

• Proactively join conversations and build relationships on organic earned social media and paid influencer media as needed; grow, manage and engage with social communities.

• Own and develop the social media playbook for each brand; create the voice on social channels and help position brands as highly desirable.

Required Education, Skills and Experience

• Bachelor’s degree, preferably in Social Media/Marketing, PR, Communications or Graphic Design

• Minimum 3+ years of Influencer Marketing experience with strong writing and storytelling capabilities.

• Minimum of 3-5+ years creating social content (including copy) for a brand and owning overarching social content strategy

• Specializes in community engagement, social strategy, and data insights.

• In-depth knowledge of the influencer and media landscape & how to source ongoing partners

• Strong creative and strategic thinking capabilities. With a lean team, attention to detail and cross functional partnership is imperative.

• Must be able to remain organized & a proactive self-starter to succeed within this environment.

Desirable Education, Skills and Experience:

• Experience with and passion for beauty/skincare/grooming from a marketing, creative or social perspective

• Experience storytelling via conversational writing and visual communication.

• Skilled in social media comprehension and execution across multiple social platforms.

• Possess excellent judgement and verbal/written communication skills.

• Ability to work quickly and juggle multiple tasks. Ability to shape content at various stages of development. Highly skilled in interpreting and applying data to decision making.

• Appreciation and understanding of popular culture that contributes to an understanding of brand’s social media followers.

• Advanced knowledge of the latest social media and tech trends.

• Experience articulating social strategy in meeting settings.