Associate Brand Manager
Salary undisclosed
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Job Purpose (job Summary)
The Associate Brand Manager is a key contributor to the LALA U.S. Brand Marketing team in managing one or more of the product categories within the LALA U.S. portfolio. In this role, you will be responsible for developing and executing the marketing mix for assigned categories, including creation of marketing plans, development and launch of new products, analysis of market performance data, and P&L management. This role will own the category strategy and often lead cross-functional teams.
Key Responsibilities / Duties
The Associate Brand Manager is a key contributor to the LALA U.S. Brand Marketing team in managing one or more of the product categories within the LALA U.S. portfolio. In this role, you will be responsible for developing and executing the marketing mix for assigned categories, including creation of marketing plans, development and launch of new products, analysis of market performance data, and P&L management. This role will own the category strategy and often lead cross-functional teams.
Key Responsibilities / Duties
- Be the champion of the categories managed developing and implementing brand strategies and marketing plans for base business ensuring achievement of top line, market share and profitability goals
- Deeply understand consumers by market visits, conducting market research and analyzing consumer insights to inform brand positioning and strategy.
- Monitor and report on brand performance metrics, including sales, market share, and consumer feedback.
- Analyze category and competitor performance data to support company benchmarking efforts.
- Analyze syndicated data and turn data into actionable insights to improve category performance.
- Segment the category identifying the white spaces, ensuring the company has the right portfolio per segment or channel. Lead innovation projects from ideation to launch collaborating cross-functionally with R&D, Sales, Finance, Operations, and Supply Chain on innovation and renovation initiatives. Completing required Marketing tasks for prioritized initiatives.
- Partner with Sales and Shopper Marketing to ensure proper execution of both innovation and base business, and program effectiveness of Marketing initiatives.
- Lead packaging design, ensuring guidelines for brands are met.
- Assist in budget management for Innovation projects and track marketing expenditures.
- Stay up to date with industry trends and competitive landscape to identify opportunities for brand growth.
- In partnership with Marketing Communications Manager, develop the strategic plan and annual marketing tactical plan for assigned categories.
- Bachelor’s degree in marketing, Business or related fields.
- 2-3 years of experience in brand management, marketing, or a related role within the CPG industry.
- Experience with Hispanic Brands in the US is strongly preferred.
- Capable of providing data-driven insights, with strong analytical abilities.
- Strong organization and project management skills.
- Attention to detail.
- Flexibility to adapt to organizational changes.
- Ability to plan, manage and measure multiple projects.
- Ability to effectively collaborate and communicate with others.
- Ability to complete tasks in a timely manner.
- Proficient in Microsoft Office.
- Bilingual (English/Spanish) is preferred.
- Normal office environment with little exposure to noise, dust and temperatures.
- The ability to lift, carry or otherwise move objects of up to 10 pounds is necessary.
- Normally works a regular schedule of hours, however hours may vary depending on the project or assignment.
- Must be able to travel 10-15% of the time.