Epicareer Might not Working Properly
Learn More

Google 360 Web Analytics Specialist

Salary undisclosed

Apply on


Original
Simplified

UNIVERSAL Technologies is seeking a Google 360 Web Analytics Specialist for a remote role. We prefer candidates located in the EST time zone with an active LinkedIn account.

Position Overview:
UNIVERSAL Technologies is seeking a Google 360 Web Analytics Specialist to work with a NYC Digital Service team. The Specialist will be responsible for understanding analytics requirements, defining tags to accurately capture data, overseeing site analytics implementation, and analyzing resulting data for major New York City government applications such as City Jobs, Department of Finance Redesign, and MyCity.

WHO WE ARE:
UNIVERSAL Technologies, LLC is a Women-Owned (M/WBE) IT solutions and consulting company focused on delivering enterprise systems that significantly improve our clients' IT performance. We work across the IT spectrum, including Development, Business/Systems/Data Analysis, Project Management, Cyber Security, Network Engineering, and High-Level System Architecture.

The pride in the services we provide and the accessibility and flexibility we offer to employees are what make Universal Technologies stand out! We aim to propel your IT career to the next level and excite our employees with new and challenging projects.

WHAT WE OFFER:
Our W2 employees can expect the following benefits:

  • Competitive pay
  • Health/Dental Insurance
  • Group Life Insurance
  • 401K
  • HSA/FSA
  • Pre-Tax Transportation Program
  • Generous Paid Time Off/Holiday Policy

MANDATORY SKILLS/EXPERIENCE:

  • 5-7 years of reporting and technical background.
  • Experience with Google Analytics (GA360, GA4), and Web tag managers (GTM, Tealium).
  • 4-5+ years of experience managing enterprise-class web analytics platforms (e.g., Google Analytics 360, GA4, WebTrends); expertise with web analytics platform migrations highly valuable.
  • Proficiency in developing custom reports, advanced segments, and complex goals, as well as the interpretation and presentation of findings.
  • Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise reports and insights.
  • Experience creating customized JavaScript or JSON code.
  • Strong communication skills to collaborate with leadership, experts, and decision-makers.
  • Knowledge of agile ways of working and modern software development practices.
  • At least 8 years of digital software development.
  • Passion for optimizing user experience using data and evidence.
  • Experience with A/B and multivariate testing techniques and best practices.

SCOPE OF SERVICES:

  • Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and interpreting data.
  • Determine objectives, methods, and tools needed for iterative testing and optimization.
  • Write analytics technical and functional requirements for public-facing digital properties.
  • Work in 2-week Agile sprints and create assignments to be prioritized in each Sprint.
  • Participate in stakeholder meetings and present deliverables in team meetings.
  • Create customized JavaScript or JSON code as needed for site analytics.
  • Lead regular tagging audits, providing best practices and troubleshooting to ensure accuracy.
  • Provide site analytics technical expertise, estimates, and recommendations to the development lead and/or project manager.
  • Communicate risks and issues in a clear and timely manner.
  • Run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights to improve user experience.
  • Conduct ad-hoc analysis and reporting for internal clients as requested.
  • Create documentation such as data dictionaries and analytics requirements.

UNIVERSAL Technologies is an Equal Opportunity Employer.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
Report this job