Web Analyst - Marketing Technology
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Job Description
Description
Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve.
Description
Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.
Summary
As a member of the Marketing Technology and Operations team, the Web Analyst will be responsible for overseeing and analyzing performance across UNC Health's digital experiences, including hospital websites, Find a Doctor, Find a Location, site search as well as third-party listings platforms. Driven by data insights, this role will provide recommendations for optimizing digital strategy, enhancing the user experience and driving engagement. This is an essential role in connecting people with the right care by supporting an optimal, consumer-focused digital experience.
Responsibilities
Monitor, analyze and report on web metrics, user journeys and conversions to identify trends, patterns and insights related to user engagement, content effectiveness and conversion funnels
Create benchmark metrics to evaluate performance over time
Recommend opportunities for implementing new data layers and event tracking
Develop presentations to report findings and recommendations to leadership and stakeholders
Support members of the broader team by collaborating on and creating unique dashboards to capture meaningful data to support various workstreams
Assist with A/B testing in partnership with user testing to optimize the digital experience
Ensure analytic practices comply with HIPAA requirements and data privacy standards
Develop strong working relationships with various teams across UNC Health
Stay up to date on industry trends, best practices and emerging technologies, including responsibly and appropriately adopting AI
This job profile is intended to provide a representation of responsibilities required. Employees may be asked to perform job-related tasks other than those specifically presented in this profile.
Other Information
Education Requirements
Bachelor's degree required
Licensure/Certification Requirements
None required
Professional Experience Requirements
Three (3) or more years of related experience preferred
Knowledge/Skills/and Abilities Requirements
Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
Proven experience working with web analytics tools including Google Analytics and Adobe Customer Journey Analytics
Experience with A/B testing, multivariate testing and website optimization techniques
Strong strategic and consumer focus
Exceptional organization and attention to detail
Excellent communication and presentation skills
Ability to effectively prioritize and manage multiple initiatives simultaneously
Background/interest in healthcare
Agility and good judgement
Ability to professionally and respectfully collaborate in a diverse organization
Job Details
Legal Employer: NCHEALTH
Entity: Shared Services
Organization Unit: Marketing Technology and Operations
Work Type: Full Time
Standard Hours Per Week: 40.00
Salary Range: $29.98 - $46.84 per hour (Hiring Range)
Pay offers are determined by experience and internal equity
Work Assignment Type: Remote
Work Schedule: Day Job
Location of Job: US:NC:Morrisville
Exempt From Overtime: Exempt: Yes
This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job.
Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email [email protected] if you need a reasonable accommodation to search and/or to apply for a career opportunity.
Description
Become part of an inclusive organization with over 40,000 teammates, whose mission is to improve the health and well-being of the unique communities we serve.
Description
Become part of an inclusive organization with over 40,000 diverse employees, whose mission is to improve the health and well-being of the unique communities we serve.
Summary
As a member of the Marketing Technology and Operations team, the Web Analyst will be responsible for overseeing and analyzing performance across UNC Health's digital experiences, including hospital websites, Find a Doctor, Find a Location, site search as well as third-party listings platforms. Driven by data insights, this role will provide recommendations for optimizing digital strategy, enhancing the user experience and driving engagement. This is an essential role in connecting people with the right care by supporting an optimal, consumer-focused digital experience.
Responsibilities
Monitor, analyze and report on web metrics, user journeys and conversions to identify trends, patterns and insights related to user engagement, content effectiveness and conversion funnels
Create benchmark metrics to evaluate performance over time
Recommend opportunities for implementing new data layers and event tracking
Develop presentations to report findings and recommendations to leadership and stakeholders
Support members of the broader team by collaborating on and creating unique dashboards to capture meaningful data to support various workstreams
Assist with A/B testing in partnership with user testing to optimize the digital experience
Ensure analytic practices comply with HIPAA requirements and data privacy standards
Develop strong working relationships with various teams across UNC Health
Stay up to date on industry trends, best practices and emerging technologies, including responsibly and appropriately adopting AI
This job profile is intended to provide a representation of responsibilities required. Employees may be asked to perform job-related tasks other than those specifically presented in this profile.
Other Information
Education Requirements
Bachelor's degree required
Licensure/Certification Requirements
None required
Professional Experience Requirements
Three (3) or more years of related experience preferred
Knowledge/Skills/and Abilities Requirements
Strong analytical skills with the ability to interpret complex data sets and derive actionable insights
Proven experience working with web analytics tools including Google Analytics and Adobe Customer Journey Analytics
Experience with A/B testing, multivariate testing and website optimization techniques
Strong strategic and consumer focus
Exceptional organization and attention to detail
Excellent communication and presentation skills
Ability to effectively prioritize and manage multiple initiatives simultaneously
Background/interest in healthcare
Agility and good judgement
Ability to professionally and respectfully collaborate in a diverse organization
Job Details
Legal Employer: NCHEALTH
Entity: Shared Services
Organization Unit: Marketing Technology and Operations
Work Type: Full Time
Standard Hours Per Week: 40.00
Salary Range: $29.98 - $46.84 per hour (Hiring Range)
Pay offers are determined by experience and internal equity
Work Assignment Type: Remote
Work Schedule: Day Job
Location of Job: US:NC:Morrisville
Exempt From Overtime: Exempt: Yes
This position is employed by NC Health (Rex Healthcare, Inc., d/b/a NC Health), a private, fully-owned subsidiary of UNC Health Care System, in a department that provides shared services to operations across UNC Health Care; except that, if you are currently a UNCHCS State employee already working in a designated shared services department, you may remain a UNCHCS State employee if selected for this job.
Qualified applicants will be considered without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
UNC Health makes reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as applicants and employees with disabilities. All interested applicants are invited to apply for career opportunities. Please email [email protected] if you need a reasonable accommodation to search and/or to apply for a career opportunity.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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