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Marketing Manager

Salary undisclosed

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Role Summary/Purpose:
The Marketing Manager role will work closely with the Bankcard Marketing Leader and other key stakeholders to drive efficient, effective, and timely execution of the Synchrony Mastercard Cashback Bankcard marketing programs and will identify opportunities for execution improvement and best practice sharing across Co-brand portfolios.
Essential Responsibilities:
Lead Bankcard portfolio marketing program execution including campaign workbook segmentation review and approval oversight, creative development and execution, collateral management, legal reviews and revisions, and marketing services / outside agency management
Lead the internal campaign review process and coordinate materials needed for each (e.g., Legal, Compliance, Fair Lending, Loyalty Review Board)
Lead the oversight of campaign overview / tracking / results documents for the Bankcard portfolio and create repository for campaign summaries / results
Assist with Bankcard portfolio budget reviews, business updates, performance reviews, and planning sessions
Lead invoice and inventory management (e.g., terms & conditions, privacy, website agreements, card benefits guides) and pricing / change-in-terms
Provide support for strategic projects, as needed
Qualifications/Requirements:
Bachelor s degree from an accredited institution, or in lieu of degree, 6+ years of marketing experience in retail, financial services, credit card and/or payments industry
4+ years of proven experience in a marketing function at a multi-product/multi-channel financial services or retail organization
Desired Characteristics:
Outstanding communications, relationship building, influencing and collaboration skills.
Strategic thinking with ability to develop and implement actionable plans to drive business results
Strong problem-solving skills with a demonstrated ability to evaluate situations using multiple sources of information
Consumer finance experience and related industry experience.
Proven experience in marketing and program management execution and results analysis
Demonstrated project management skills
Proven ability to work independently
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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