Marketing Manager

The Manager, Category Marketing, reports to the Director, Category Marketing, and is responsible for creating and evolving initiatives and campaigns that will accelerate growth for the Skin, Body & Bath categories. You will be accountable for delivering strong, results-driving strategy, messaging and activation across omnichannel marketing efforts.

The ideal candidate will have a brand marketing background, be detail oriented, proficient at critical thinking and collaborating, all while possessing a passion for beauty and an aptitude for retail.

CORE JOB RESPONSIBILITIES

• Lead the development and execution of omni-channel marketing campaigns and initiatives including brief development, messaging approach and go-to-market plans for the Skin, Body & Bath categories.
• Be an indispensable partner to the merchandising team as you develop and bring to life campaigns that deliver against business objectives.
• Collaborate closely with customer growth marketing, consumer insights, media, creative, merchandising, and other key stakeholder groups to ensure execution of marketing plans/strategies is data driven, clear and cohesive.
• Analyze performance and learnings from previous campaigns to inform future strategies and execution.
• Collaborate with peers to manage brand production budget; coordinate with paid media and social budget owners to ensure cohesive planning process and view
• Maintain knowledge of key retail and industry happenings, consumer and cultural insights, internal operation processes and competitive landscape
• Cultivate a collaborate work environment. Partner with cross-functional teams to ensure coordination and cohesive strategies, while still empowering individual teams spaces

THE ESSENTIALS FOR SUCCESS

• 6+ years brand marketing experience; consumer facing marketing experience preferred.
• Demonstrated success leading 360 integrated campaigns across the consumer marketing funnel that delivered measurable business results.
• A big picture strategic thinker with the ability to translate quantitative and qualitative data/insights into marketing strategies, as well as an organized "doer," with a data-driven mentality and a bias towards action.
• Demonstrated creativity and creative management, including collaborating with a creative team and/or agency partners.
• Successful track record of collaborating with cross-functional teams on strategy development and execution with ability to lead through influence to gain buy-in from stakeholders.
• Strong communication/presentation skills, both written and verbal. Comfortable interacting with all levels within the organization.
• Proven ability to work in a fast paced, collaborative environment and highly skilled in prioritization with a strong attention to detail.
• Strong experience managing through ambiguity to shape, elevate and move planning forward.
• Passion for business/the work and a lifelong learner.
• Bachelor s degree in business, marketing or related fields; MBA or MA preferred.
• Travel may be required (<10% of time)