B2C Campaign Specialist

Are you the perfect fit for RefrigiWear's B2C Campaign Specialist?

First and foremost, you know that any good campaign starts with developing a compelling message. Therefore, the skill you love to employ the most is your writing. You love to write and develop messages that drive campaigns from the digital world and ecommerce to brochures and SEO content. You have at least 3 years of experience in writing longer-form content for blogs, emails, product descriptions, social posts and other compelling ecommerce content.

With copywriting as your core strength, you have expanded into developing multi-touch campaign plans that carry your messages along every customer touchpoint. You have developed into a full-fledged marketer that plans campaigns with purpose and clear business objectives, all the while using the messages you develop as the tip of the spear for reaching and influencing customers.

You are so professional about the content-driven campaigns you create that you also want to see how they perform. This has led you to gain experience in reporting on performance from promotions, SEO content, email campaigns, website content, social posts and other tactics. You don't shy away from reporting and pulling out spreadsheets to evaluate performance, good or bad.

If this describes you, well, then you will be a fit for the exciting role of B2C Campaign Specialist at RefrigiWear, a company with a 70-year history that's growing by leaps and bounds in the digital world.

Position Overview:

The B2C Campaign Specialist will develop campaign plans and schedules centered on driving direct-to-consumer sales growth. The critical skill sets for this position are the ability to plan campaigns with a clear goal, write content needed to support all campaigns activities and work with other team members to help ensure successful campaign launches.

The content could include website banner headlines, email and SMS campaigns, social media posts, brochure content, or any of the many other campaign tactics you need to employ to help drive growth.

The B2C Campaign Specialist will also identify, evaluate and use key metrics (e.g, traffic, conversions, engagements, etc.) to measure the effectiveness of campaigns. Success in this role requires someone that is organized and able to manage multiple projects to deadlines, as well as flexible enough to respond to day-to-day communications needs.

Principle Duties:

• PLAN & EXECUTE CONSUMER MARKETING CAMPAIGNS Creates quarterly marketing campaign plans aligned with sales objectives and using appropriate marketing channels, including web, email, SMS, social and affiliate networks. Leads execution of marketing campaigns by drafting copy, collaborating with graphic designers and web programmers, and proofreading for content and brand voice.
• CREATE & CURATE CONTENT Writes and edits a variety of search-optimized content using the company's brand voice and style, including product descriptions, blog posts, landing pages, paid search ads, custom content for Amazon, brochures, flyers, press releases and sales presentations. Maintains a system to track, reference and update content as needed to ensure all content is current and accurate.
• SEARCH ENGINE OPTIMIZATION (SEO) Maintains day-to-day SEO activities, including planning, creating and optimizing content and tracking performance.
• RETAIL MERCHANDISING Conduct regular monitoring and optimization of merchandising on RefrigiWear.com to ensure the optimal presentation of products to improve the customer experience and increases conversions.
• MANAGE SOCIAL MEDIA PRESENCE Lead content creation and manage the brand's reputation on social media to increase brand awareness and audience engagement via paid and organic social media activities. Monitor social media accounts, respond to incoming questions, comments and user-generated content (UGC), and route inquiries to Customer Service when appropriate.
• MONITOR BRAND VOICE AND STYLE This role requires a brand publisher mindset: creating and/or monitoring all content our audience receives to ensure it is consistent with our brand voice, style and tone.
• REPORTING AND ANALYSIS Maintain reports on the performance of campaigns and social media performance to identify areas for improvement.
• OTHER DUTIES Additional duties may be assigned to support content marketing and communications activities.

Note: After the introductory period, this will be a hybrid position with 2 days remote/3 days in-office.

Qualifications:

• Bachelor's Degree in Marketing, Professional Communications or related field, or equivalent degree plus relevant experience
• 3-5 Years of experience in copywriting, including web, email, SMS and social media channels
• 3 Years of experience with campaign planning, execution and performance monitoring
• Experience with eCommerce platforms (experience with BigCommerce is a plus), content management systems (CMS), email marketing platforms (experience with Klaviyo is a plus) and social media marketing platforms.
• Expert knowledge in common business and marketing software, such as Microsoft Word and PowerPoint, Google Analytics (GA4), and Klaviyo or similar marketing platforms
• Excellent oral and written communication skills
• Ability to manage projects independently
• Ability to interface with people at all levels, including customers and external vendors
• Knowledge of business and marketing operations

ABOUT REFRIGIWEAR, LLC.

RefrigiWear, Inc. is the industry's leading manufacturer of insulated industrial workwear, accessories, and person-protective equipment for subzero temperatures, inclement weather, and low-visibility environments. Our gear is tougher than the conditions our clients face and can help to tackle any job - and we mean any job. We eat, sleep, and breathe our purpose-creating better products for working in the cold and other harsh conditions. RefrigiWear helps get the job done, whatever the weather! That's our company promise and why we've earned the trust of millions of industrial workers over the years.

We offer a competitive base salary based on experience with a bonus program. We provide a robust benefits package including health, dental, vision, a 401(k) with generous company match, life and wellness plans, and considerate paid time off (PTO). Not to mention free coffee and a casual dress code with the best in the industry!

If it's your name we're calling, apply today!

READY TO JOIN OUR TEAM?

We understand your time is valuable and that is why we have a very quick and easy application process. If you feel that you would be right for this job, please fill out our initial 3-minute, mobile-friendly application. We look forward to meeting you!

Drug Free Workplace

Equal Opportunity Employer