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Adobe Analystics Consultant

Salary undisclosed

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Job Description

Job Description

Adobe Analytics Consultant

Bellevue, WA (Remote)

Contract

Description:

  • Strong hands-on experience of Adobe Analytics Workspace in generating different/all types of Custom/Standard Reports like Funnel Performance, Path Analysis, Fallout and End to End Customer Journey Analysis.
  • Must have working knowledge of AA dashboards designing and ad hoc reports to showcase trends, progress/spike/fall rate across business KPIs and goals which provide stakeholders a clear understanding of digital performance.
  • Sound functional knowledge on building segments/cross- segmentation and calculated metrics to better understand user experience conversion based on data factors like source, channel, visitor frequency, CLV and Demography etc.
  • Ability connect data from different data sources (Media, Campaign, Web Analytics, CRM, First Party and Third Party etc.) Performance, to design self-explanatory dashboards.
  • Good understanding of AA OOB Add-ons/Plugins & APIs to derive Automation, Anomaly Detection and Reporting/Tagging Process Optimization.
  • Must have ability of storytelling out of the data analysis for key business decision making for marketing leaders.
  • Well versed in conducting in-depth analysis to identify improvement opportunities and provide actionable recommendations for data monetization and marketing strategies.
  • Ability to stich data across customer touch points(within 1st Party website and later if user navigates to 3rd Party Partner Site) and make it meaningful to leverage customer targeting as well as for personalization.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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