Senior Brand Lead, Allergy

Senior Brand Lead, Allergy

• Location: Morristown, NJ/Hybrid

About the Job

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

Senior Brand Lead, Allergy will drive the development and execution of brand strategies and tactical plans for the US market, aligned with our North America region strategy. As the Allegra Senior Brand Manager on our Consumer Healthcare team, you'll report to the North America Allegra Zone Brand Head.

Main Responsibilities:

• Drive strategic brand leadership by aligning "Where to Play" and "How to Win" choices with in-depth consumer insights and data analysis, fostering sustainable sales growth and profitability.
• Collaborate with the Global team to ensure local strategies are in harmony with overarching Global initiatives.
• Develop and execute integrated consumer campaigns across TV, precision marketing, digital, social media, and trade promotions. Leverage consumer journey insights and marketing mix analysis to effectively reach target audiences with timely and relevant messaging. Partner closely with cross-functional teams and external agencies for seamless execution.
• Oversee P&L management, including forecasting, budget tracking, and the annual business planning process.
• Work collaboratively with Field Sales and Sales Strategy to design and implement growth-driving retail programs, such as buyer engagement, pricing strategies, and promotional planning.
• Partner with the Innovation Lead to align the innovation roadmap with brand strategy and short-term financial objectives. Develop and launch activation programs for new product introductions.
• Manage and develop a team of 1-2 marketers, focusing on talent growth and performance.
• Strategic and analytical thinker, balancing long-term priorities with short-term needs.

Why choose us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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