Associate Director of Advertising & Analytics

Mission is a brand marketing agency that believes great work comes from the heart, mind, and gut.

In this role, you will manage the delivery of paid audience, measurement, and advanced analytics strategies for a portfolio of agency clients across B2B, destination, arts, entertainment, and education verticals. You will also lead, mentor, and manage a team of marketing strategists to deliver data-driven solutions to support or exceed client goals. At every juncture, you'll work closely with other Mission team members to achieve (and celebrate!) satisfying and successful results. We're looking for a data-minded leader ready to think creatively, share their unique perspective, and work collaboratively.

This position is hybrid within our office in Baltimore, Maryland, Tuesday through Thursday, with two hybrid days a week on Monday and Friday.

Job Responsibilities:

• Lead, mentor, and manage a team of marketing professionals to meet and exceed departmental and client goals.
• Oversee the planning, execution, and analysis of integrated marketing campaigns across digital and traditional media channels that align with business objectives.
• Contribute actively to developing and delivering compelling new business pitches, leveraging innovative strategies and insightful presentations to captivate potential clients and secure valuable partnerships.
• Responsible for planning client campaigns, ensuring proper messaging, managing media budgets, analyzing results, and negotiating with media vendors for favorable rates.
• Present complex marketing concepts and become a data storyteller, capable of inspiring our clients and teams.
• Utilize data & analytics to measure campaign effectiveness, identify trends, and make data-driven decisions.
• Manage and optimize digital marketing and advertising platforms, including Programmatic DSPs, Meta Business Manager, Google Ads, TikTok, LinkedIn, Snapchat, and other relevant channels.
• Reviewing metrics for key channels and campaigns and synthesizing key insights and recommendations to enhance future initiatives including reporting on concluded campaigns and presenting results.
• Collaborate with cross-functional teams to ensure cohesive brand messaging and alignment with overall marketing goals.
• Oversee website content and performance, ensuring a seamless user experience and alignment with marketing initiatives.
• Stay current with industry trends and best practices, applying innovative approaches to marketing strategies.
• Demonstrated self-starter who can handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment.
• Maintains a professional, can-do attitude at all times and values collaboration.

Education & Experience

• Bachelor's degree in Marketing, Advertising, Economics, Business Analytics, OR equivalent professional work experience. MBA preferred.
• 7+ years of experience developing marketing strategies and executing data-driven media buying and planning.
• 5+ Years with traditional & digital media planning/buying including TV, print, radio, OTT, OOH, digital, search and social media within an agency environment.
• 3+ years in a supervisory role (manager or director) at a marketing agency, leading, training, and growing a team with diverse skill sets.
• Strong established relationships with media partners, including managing media budgets, analyzing results, and negotiating with media vendors for favorable rates.
• Proficient with reporting and analytics tools.(GA4, Looker Studio or Datorama, SuperMetrics or equivalent)
• Experience with Programmatic DSP, Meta Business Manager, Google Ads, TikTok, etc paid media platforms.
• Previous experience supporting business development/sales in an agency environment.
• Demonstrated project management/director skills and ability to collaborate, multi-task, and prioritize competing priorities.

Bonus Skills:

• Local market media planning/buying exposure is a plus.
• CPG/Shopper Marketing Tactics
• Higher education marketing experience.
• Excel in both written and verbal communication
• Able to build relationships with clients
  

Some Perks:

• Hybrid WFH/WFO schedule
• Summer Fridays
• Flex-time policy
• Medical, dental, and vision benefit options
• Employer-paid disability coverage
• Life insurance options
• Retirement plan with company match
• Generous Paid Holidays and PTO
• Annual educational stipend
• Convenient, accessible parking at our new Hampden office