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CRM Marketing Director

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Job Description

Job Description

Join Our Team as a CRM Marketing Director at Medi-Weightloss

Position: CRM Marketing Director
Department: Marketing
Reports to: Senior Vice President, Marketing
Location: Tampa, FL (Corporate Office)
Full-Time

Are You Passionate About Creating Impactful Customer Journeys and Driving Marketing Success? We Want You!

At Medi-Weightloss, we re committed to transforming lives through our comprehensive weight loss programs, and we re looking for a dynamic CRM Marketing Director to lead our efforts in optimizing the patient experience. This is your chance to join a team where your expertise in customer relationship management and lifecycle marketing will directly influence patient satisfaction, engagement, and retention.

Why Medi-Weightloss:

  • Inspiring Mission: Be part of a team dedicated to improving lives through health and wellness.
  • Collaborative Culture: Join a supportive team environment where your work is valued.
  • Professional Development: Grow with us through continuous learning and career advancement opportunities.

Key Responsibilities:

As the CRM Marketing Director at Medi-Weightloss, your role will be pivotal in ensuring that each stage of the patient journey is optimized for success. You will:

  • CRM/CLM Marketing Strategy and Implementation: Enhance and define patient journey stages, creating initiatives for each. Own the development, implementation, and continuous improvement of CRM/lifecycle marketing across the entire customer journey. Oversee the execution of marketing automations from simple to complex.
  • CRM/CLM Marketing Technology Ownership: Manage day-to-day CRM Marketing operations, ensuring that campaigns are deployed as planned. Evaluate technology needs, recommend, and lead the integration or roll-out of new solutions. Troubleshoot issues and optimize processes for maximum results.
  • CRM/CLM Creative Project Management and Contribution: Contribute to copywriting and messaging content, proofread and approve CRM Marketing touchpoints, and manage creative projects related to CRM initiatives.
  • Customer Insights (VOC) Lead: Gather and leverage customer insights to inform marketing strategies and improve the overall customer journey.
  • Marketing Leadership: Act as a subject matter expert on CRM Marketing capabilities, providing training and support to cross-functional teams. Collaborate closely with marketing, IT, medical affairs, and operations to ensure alignment with overall business goals. Contribute to meetings, reports, and presentations.

Qualifications:

  • Bachelor s degree in marketing, advertising, or a related field.
  • 7+ years of experience in lifecycle marketing, CRM management, and/or marketing automation, with hands-on campaign execution.
  • 2+ years of management experience, including leading teams of writers and email specialists.
  • Proficiency in marketing automation tools and CRM systems.
  • Strong understanding of customer behavior and segmentation.
  • Excellent communication and collaboration skills.
  • Exceptional organizational and project management abilities.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Experience in creative project management and overseeing creative concepts.
  • Familiarity with A/B testing, conversion rate optimization, SMS, and push notification marketing.
  • Optional: Experience with HTML for email design.

Benefits:

  • Competitive salary
  • Health insurance
  • Retirement savings plan
  • Paid time off
  • Professional development opportunities
  • Discounts on products and services
  • Hybrid work schedule

Ready to lead the charge in optimizing the patient journey at Medi-Weightloss? Apply now for the CRM Marketing Director position.Join us in our mission to empower lives through health and wellness, and make a lasting impact through innovative CRM strategies.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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