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Jobs or company...
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Director, Creative Effectiveness

  • Full Time, onsite
  • Lighthouse Credit Union
  • On Site Hybrid, United States of America
Salary undisclosed

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Job Description

Job Description

Voted Forbes list of America s Best In-State Credit Unions 7 years in a row!

Position: Director, Creative Effectiveness

Location: Hybrid- Portsmouth, NH

OUR LEADERSHIP PHILOSOPHY

At Lighthouse Credit Union, we believe all individuals, regardless of position level, are considered leaders. By providing a framework that balances clarity with adaptability, our Leadership Competencies aim to foster a culture of continuous growth and agile leadership. Lighthouse Credit Union is committed to embracing change, nurturing leadership talent, and ensuring our performance management practices are aligned with our vision of fostering a resilient and forward-thinking organization.

POSITION SUMMARY

Positioned at the intersection of creative, brand strategy, consumer insights, media and technology, the Director, Creative Effectiveness will be instrumental in driving the mission of the credit union as they are a critical leader within the marketing business unit as well as playing a key role on a broader cross-functional leadership team. This position will develop and lead an evidence-based creative team that builds fame and distinctiveness for the credit union, helping to grow membership while making a positive impact on our communities.

ESSENTIAL FUNCTIONS & RESPONSIBILITIES

  • Develops, coaches and leads an agile creative team composed of designers, copywriters and digital-first storytellers.
  • Builds and optimizes our internal creative engine to produce content that will fuel the modern media landscape, including both owned and paid assets.
  • Leverages cutting-edge creative and media tools, including AI, to serve as a force-multiplier for the team.
  • Ingests marketing research and media performance into the creative planning and development process with the overall goal of driving creative effectiveness.
  • Partners closely with brand management, PR, marketing operations, and member experience teams to develop high-impact creative assets.
  • Develops team members to support the business needs of agile marketing teams, including demand generation, lifecycle marketing, and partnership marketing.
  • Engages external agency partners on strategic projects.
  • Serves as a steward and champion of brand standards and creative excellence, across all member and employee touchpoints.
  • Regularly evaluates and optimizes the Lighthouse brand guide.

JOB SPECIFICATIONS

  • Motivating and influencing others. Ability to influence via both verbal and written communication.
  • Educating and/or advising others.
  • Action-oriented, energetic and welcomes challenges.
  • Decisive: ability to make sound decisions.
  • Deals with concepts and complexity comfortably; intellectually sharp, capable and agile.
  • Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.

EDUCATION, TRAINING & EXPERIENCE

  • BS or BA in a creative discipline, marketing, or related field.
  • 8-10 years of modern brand building experience preferred; finance, tech, or consumer services experience highly valued.
  • Must have experience working in a multidisciplinary creative environment, with exposure to brand strategy, insights and data, and media.
  • Proficiency in Adobe creative suite and other modern creative tools.
  • Familiarity with the modern advertising tech stack and the role of creative in advanced programmatic media platforms like Google Display and Video 360.
  • Understanding of digital storytelling across the consumer journey, enabled by engagement and automation tools like Salesforce Marketing Cloud.

_______________________________________________

Benefits We Offer:

  • Employee loan discount
  • Student loan/tuition assistance program
  • Comprehensive medical/dental/vision +
  • PTO and paid federal holidays
  • Weekly paychecks
  • 401k plan with employer match/profit sharing
  • Participation in the Annual Incentive Plan

Additional Perks:

  • Continued training and advancement opportunities
  • Balanced/Predictable schedule; all locations close at 5pm and on Sundays
  • Opportunity to join our many employee created Engagement Groups (e.g. Pride at Work, Women in Leadership, Book Club, Running & Walking)
  • Local Volunteer Opportunities with employer contributed Volunteer Day
  • Company Outings and annual Summit
  • Hybrid work environments

______________________________________________________________

Equal Opportunity Employer

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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