Digital Marketing Manager - eCommerce Brand Analytics _ Hybrid @ Warren, Michigan
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Digital Marketing Manager - eCommerce Brand Analytics _ Hybrid @ Warren, Michigan
- Marketing intelligence & technology supporting ecommerce businesses specifically focused on website test & learn strategy and insights.
- Analyze website performance, user behavior, and traffic trends using web analytics platforms and delivering actionable insights to key stakeholders.
- This person will partner closely with the current website analyst and devleoper to expand the site testing program and drive growth for ecommerce
5+ years experience with digital performance analytics/research | |
website analytics, testing, and optimization experience | |
understanding of web analytics tools, single-page applications, and data modeling techniques | |
advanced proficiency in excel, including building and maintaining macros |
Qualifications :
5+ years experience with digital performance analytics/research
Experience with project management and/or collaborative projects
Deep understanding of marketing analytics, strategic insights, storytelling, data sharing and optimization
Previous eCommerce reporting experience is preferred
Experience in utilizing Power BI as a tool
Strong understanding of multi-platform performance correlations and measurement
Demonstrated thought-leadership in developing data-based strategic and tactical recommendations
Strong presentation and problem-solving skills
A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up
Technical Skills
Knowledge of Omniture and various other tracking services, their methodologies and applications.