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Senior Digital and Predictive Analyst

Salary undisclosed

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Responsibilities

  • Behavioral analysis of website and/or mobile app usage across full digital ecosystem including transactional commerce flows and content consumption
  • Emphasis on friction point and journey analysis in support of experience improvement, persona development, demand and conversion optimization questions
  • Potentially participate in predictive analytics deliverables including data exploration and feature development
  • Ability to independently coordinate with Cast resources, effectively communicate analytical methods and synthesize findings

Qualifications we seek in you!

  • Bachelor s degree in analytical/quantitative field e.g. statistics, economics, mathematics, marketing analytics, engineering, etc
  • 6+ years of analytical and digital experience in relevant field
  • Primarily utilize Adobe toolsets (Workspace, CJA, etc.), but ability to work with raw and aggregate data in SQL would be ideal

Preferred Qualifications/ Skills

  • Proficiency in , R, and/or Python programming languages
  • Interest in machine learning and artificial intelligence
  • Ability to excel in a fast-paced, complex, and ambiguous business environment
  • Ability to deliver work on-time
  • Team player mentality
  • Get stuff done approach
  • Attentiveness to detail
  • Desire to learn and grow with an organization
  • Experience in hospitality and media industry is an advantage
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