Salesforce Marketing Cloud Developer (Only W2)

Title: Salesforce Marketing Cloud Developer

Location : Hauppauge, NY,United States

Duration : 6 month CTH

Summary:

The Marketing Cloud Developer is responsible for designing, implementing, customization, and day-to-day operations of the Marketing Cloud platform. The Developer helps execute successful campaigns, delivers personalized experiences, and provides actionable insights.

Qualifications & Education:

• Bachelor's degree in Marketing, Communications, or related field required or a minimum of eight years directly related experience required
• Minimum three years implementation experience in Salesforce Marketing Cloud Content Builder, Contact Builder, Email Studio, Automation Studio, Mobile Studio, and Journey Builder required
• Interaction Studio/Customer 360 Audiences preferred
• Experience working with enterprise Marketing Cloud environments within multiple business units required
• Experience with SFMC REST and SOAP API data transmission protocols
• Experience working within other Salesforce Core applications including: Sales Cloud, Service Cloud, Community Cloud, Analytics Cloud, etc.
• Knowledgeable of privacy policies and anti-spam laws and regulations, such as CAN-SPAM, Apple Mail Privacy Protection, GDPR, and marketing consent
• Knowledge of software architecture, design, and business requirement procurement
• Proficiency in HTML, JavaScript, CSS, AMPScript, SQL, and SSJS
• SFMC Email Specialist/Consultant/Developer/Administrator Certifications preferred
• Proficiency in Java, React preferred

Job Duties:

• Build, test and deploy personalized email marketing modules via SFMC Content Builder
• Develop Content Builder email templates and respective content blocks; requires strong HTML/CSS, AMP for Email, AMPscript, Guide Template Language, Server-Side JavaScript
• Connect content to corresponding data extensions for personalization, and dynamic capability, and reporting
• Lead the socialization and roll out of email module library to stakeholders across the organization and key agency partners
• Own and execute ongoing requests for new modules or updates to existing content
• Respond to common business requirements and perform basic administrative functions within Marketing Cloud with support of the SFMC administrator
• Optimize design and email layout, and functionality across multiple email clients, and mobile
• Stays ahead of email best practices and helps to align the enterprise on how best to handle mobile-first email functionality, email accessibility, dark mode, AMP for Email, plain text, ALT text, etc.
• Design and document solutions to leverage automation, dynamic content, data-driven segmentation, and other sophisticated Salesforce Marketing Cloud capabilities to maximize customer engagement and response.
• Interpret analytics/trends and identify actionable insights
• Execute and implement A/B and multivariant testing as well as tracking and tagging best practices
• Proactively identify and analyze issues / obstacles to determine and recommend appropriate courses of action
• *Performs other duties as needed upon request by immediate supervisor

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