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eCommerce Brand Analytics Lead

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Job Description

Job Description

Hybrid role - In office Tuesday - Thursday

This individual will be working in marketing intelligence and technology, supporting eCommerce businesses, specifically focused on website test & learn strategy and insights. He or she will be responsible for analyzing website performance, user behavior, and traffic trends and delivering actionable insights to key stakeholders. They will partner closely with the current website analyst and developer to expand the testing program and drive growth.

The eCommerce Brand Analytics Lead possesses expert understanding of marketing and eCommerce analytics, measurement, storytelling and strategic insight. She or he works cross-functionally and collaboratively, leading data and analytic integration and assessment across data sources. The lead also serves as a key point of contact for brand stakeholders, developing a deep understanding of the brand(s), identifying opportunities, and facilitating collaboration.

Key roles and responsibilities include:
The lead will analyze site data and derive insights around eCommerce lines of business to provide actionable recommendations to improve overall performance.
Work alongside of other brand leads to develop meaningful insights.
Prioritize and direct ad-hoc analyses on marketing initiatives.
Present to top level executives on marketing spend and performance.
Direct cross-divisional marketing performance measurement standardization and success metrics.
Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators and advise on how analytics can assist in directing business decisions.
Assist in institutionalization of marketing best practices and analytic technologies.
Drive continuous improvements and optimization through testing, measurement and analysis.
Assist with brand tagging initiatives, implementation, best practices, and troubleshooting to ensure digital marketing efforts are measured accurately and appropriately.

Qualifications
Demonstrated Experience:
5+ years experience with digital performance analytics/research
Experience with project management and/or collaborative projects
Deep understanding of marketing analytics, strategic insights, storytelling, data sharing and optimization
Previous eCommerce reporting experience is preferred
Experience in utilizing Power BI as a tool
Strong understanding of multi-platform performance correlations and measurement
Demonstrated thought-leadership in developing data-based strategic and tactical recommendations
Strong presentation and problem-solving skills
A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up
Technical Skills
Knowledge of Omniture and various other tracking services, their methodologies and applications.
Proficiency with online and offline data

Company Description
G-TECH Services, Inc. is a leading certified recruitment and placement firm that provides high-quality, flexible staffing solutions to a nationwide client base. We pride ourselves in keeping employee attrition low and offering exciting career opportunities to Engineers and IT professionals! We are large enough to make a difference and small enough to genuinely care about each and every one of our employees!
We work with the best of the best! Join us today!

Company Description

G-TECH Services, Inc. is a leading certified recruitment and placement firm that provides high-quality, flexible staffing solutions to a nationwide client base. We pride ourselves in keeping employee attrition low and offering exciting career opportunities to Engineers and IT professionals! We are large enough to make a difference and small enough to genuinely care about each and every one of our employees!\r\nWe work with the best of the best! Join us today!
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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