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Senior Product Manager of Data Delivery and Platform Solutions

Salary undisclosed

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Job Description

Job Description

Senior Product Manager of Data Delivery and Platform Solutions

AnalyticsIQ is the leading people-based marketing data creator & predictive analytics innovator. Our mission is to fuel better outcomes for all by creating reliable & predictive people-based data by blending cognitive psychology with data science. We help B2C & B2B organizations across industries understand who people are, what they do, & why they make decisions to help brands improve marketing & analytic results. AnalyticsIQ is headquartered in Atlanta, Georgia, & employs a growing team of industry experts, data scientists & cognitive psychologists. Our company values CREATE a high standards culture made up of collaboration, respect, ethics, accountability, trust, & excellence. As a member of our team, you will have an opportunity to thrive within an incredible culture that provides market leading solutions, competitive pay & benefits, proven support for work-life balance, a commitment to teamwork, & support for personal & professional growth. We invite you to experience the brilliance!

Job Description:

As a Senior Product Manager of Data Delivery and Platform Solutions, you will be responsible for leading the development & execution of AnalyticsIQ s data distribution strategy within the AdTech ecosystem. Our goal is to ensure that all clients & strategic partners can quickly, easily, & securely access the AnalyticsIQ data they need, where & how they need it. For example, the delivery strategy may include forging strategic agreements & processes with onboarding partners, digital media platforms, & analytics environments. You will work closely with cross-functional teams to identify & prioritize market opportunities, define product requirements, & drive the product roadmap from conception to launch. Your role will involve analyzing market trends, understanding customer needs, & leveraging data-driven insights to deliver innovative solutions. This position will report to the Vice President of Product Management.

Responsibilities:

  • Formulate & communicate a clear data delivery product strategy aligned with the company's vision & goals.
  • Identify market trends, competitive landscapes, & emerging technologies to inform strategic decisions.
  • Collaborate with engineering teams to design &implement data pipelines for various platforms
  • Define appropriate product strategies for AIQ's identity assets, data products, & propositions across sales channels & vertical markets related to identity enrichment services.
  • Define & prioritize new data delivery initiatives based on business value, customer needs, & technical feasibility.
  • Develop & execute a product roadmap for seamless data integration and delivery.
  • Collaborate with cross-functional teams including engineering, marketing, & sales to ensure successful product delivery.
  • Facilitate communication & alignment among team members to drive project execution.
  • Conduct market research, user interviews, & competitive analysis to gain insights into customer preferences & behavior in the digital ecosystem.
  • Stay at the forefront of industry trends in data privacy, identity solutions, & MarTech ecosystems.
  • Work closely with the Data Product Manager to share specific feedback & opportunities related to the individual data attributes AnalyticsIQ creates.
  • Translate business objectives & customer requirements into clear & actionable products.
  • Drive the development of marketing collateral, sales enablement materials, & customer communication plans to support product adoption.
  • Collaborate with product marketing & partner teams to support content creation, product positioning, pricing & drive Go-To-Market.
  • Define key performance indicators (KPIs) to measure the success & ROI of data delivery strategies.
  • Monitor product performance, analyze metrics, & iterate on product features to drive Build & maintain strong relationships with internal stakeholders, external data delivery partners, & customers.
  • Regularly communicate product updates, gather feedback, & manage expectations to ensure alignment with business objectives.

Qualifications & Skills:

  • Bachelor's degree in business, marketing, computer science, or related field; Master s degree preferred.
  • 5+ years of consumer marketing experience with a strong understanding of how offline & digital identifiers work for identity resolution.
  • Strong domain knowledge & tactical experience in the Ad-Tech/Mar-Tech space
  • Experience working with major data platforms such as LiveRamp, The Trade Desk, AWS, Snowflake or similar
  • Proven experience in product management, with a focus on strategy development & execution.
  • Familiarity with alternative identifiers (e.g., UID 2.0) & their role in the evolving digital advertising landscape.
  • Strong knowledge of first-party & third-party data ecosystems & their applications
  • Excellent communication & presentation skills, with the ability to influence & persuade stakeholders at all levels.
  • Experience working in Agile development environments.
  • Demonstrated ability to manage multiple projects simultaneously & drive results in a fast-paced, dynamic environment.
  • Strategic thinker with a customer-centric mindset & a passion for delivering innovative digital solutions.
  • Bonus: Product Management Certification from the Pragmatic Institute
  • Bonus: Previous leadership experience

Competencies:

  • Branding & Positioning
  • Creativity & Innovation
  • Fostering Communication
  • Information Gathering & Processing
  • Integrated Marketing Communications
  • Teamwork

What You Can Expect from Us:

  • A collaborative & supportive company culture with a rewarding work environment
  • Work-life-balance
  • Employee development
  • Room for upward growth within the organization
  • Competitive pay
  • Comprehensive benefits including 100% of family health, dental, & vision
  • 401k with company matching
  • Opportunity to attend a variety of events including company & industry events
  • Paid parental leave
  • Remote working options
  • Paid vacation days that increase with time employed with company
  • Sports & entertainment tickets available to employees
  • Reimbursement towards family fitness club membership
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
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